We are a strategy and brand consultancy working with businesses to build stronger brands through consumer understanding, market intelligence, and actionable insights.

We’re currently looking for a Market Research Analyst to join us on an upcoming FMCG project involving the launch of a new feminine hygiene and baby care brand in India.

About the Role
We’re looking for someone who can help us analyse and translate market research into explicit business recommendations. The project will involve both consumer and trade research in Uttar Pradesh, with a focus on understanding consumer preferences, pricing, product/pack configurations, purchase behaviour, switching triggers and the competitive landscape.

You will be involved in:
Developing the research methodology, questionnaire and sampling approach
Designing and/or analysing consumer research, including choice-based conjoint
Understanding purchase drivers, price sensitivity and product preferences
Conducting/analysing trade research across retailers and distributors
Mapping competitor pricing, SKUs, pack architecture,



positioning and claims
Analysing data and translating findings into clear, actionable insights
Developing recommendations around pricing, SKUs, packaging and channel strategy
Creating a readout/presentation of key findings and recommendations
Working closely with our team throughout the project to ensure the research answers the right business questions

What We’re Looking For
5+ years of experience in market research, consumer insights, brand strategy or a related field
Experience working on quantitative and/or qualitative consumer research
Strong understanding of research methodology, sampling, questionnaires and data analysis
Experience with conjoint analysis / choice modelling is a strong plus
Prior experience in FMCG, personal care, beauty, healthcare, baby care or hygiene categories preferred
Ability to analyse data and identify meaningful consumer and market insights
Strong understanding of the Indi

📌 Market Research Analyst (Lucknow)
🏢 Behind The Brands
📍 Lucknow