We’re looking for a Performance Marketing Team Lead who can take ownership of paid acquisition end-to-end — from strategy and campaign execution to creative testing, funnel optimization, team management, and revenue growth.

This isn’t a role for someone who simply knows how to set up Meta or Google campaigns.

We’re looking for someone who understands why an ad works, why a funnel converts, where users drop off, and what needs to change to scale profitably — and can translate that understanding into a repeatable process for the team.

You’ll lead the performance marketing function, work closely with our creative, product, and growth teams, and help build the systems and processes required to scale paid acquisition.

What You'll Own

- Own the overall performance marketing strategy and growth roadmap
- Lead and manage paid acquisition across Meta, Google Ads, and other relevant channels
- Take ownership of campaign performance, budgets, and business outcomes across acquisition → conversion → revenue
- Set clear performance goals, KPIs, testing priorities, and reporting frameworks for the team
- Analyze campaign, audience, creative, and funnel-level data to identify growth opportunities
- Build and manage structured testing frameworks across:

- Creatives
- Hooks & messaging
- Audiences
- Offers
- Landing pages
- Funnels
- Campaign structures & bidding

• Work closely with the creative team to develop high-performing ad concepts, not just different ad formats
- Identify winning creatives, campaigns, and audiences and develop systems to scale them
- Monitor and analyze key metrics including CAC, ROAS, CPA, CTR, CVR, CPM, LTV, contribution margin, and payback period
- Diagnose performance drops and determine whether the issue lies in the creative, audience, offer, funnel, tracking, or underlying economics
- Mentor, review, and improve the work of performance marketers on the team
- Create processes and frameworks that make campaign execution, testing, analysis, and reporting more effective




- Build performance dashboards and communicate insights, learnings, and recommendations clearly
- Conduct competitor and market research to identify new customer insights, messaging angles, and growth opportunities
- Collaborate with copywriters, designers, video editors, and product teams to improve the entire acquisition funnel
- Stay ahead of new platforms, tools, technologies, and AI-driven opportunities in performance marketing.

What We're Looking For

- 3–5 years of hands-on performance marketing experience
- Experience leading or mentoring other performance marketers and taking ownership of team outcomes
- Strong experience managing and scaling paid acquisition campaigns, particularly across Meta & Google Ads
- Solid creative instincts — you should be able to look at an ad and understand why it might or might not work
- Strong understanding of landing pages, conversion rate optimization, funnels, and customer journeys
- Strong analytical thinking and the ability to turn data into clear decisions and actions
- Comfortable working with spreadsheets, analytics tools, and performance dashboards
- Strong communication, leadership, and documentation skills
- Ability to prioritize what matters, move quickly, and make decisions with imperfect information
- A strong sense of ownership — you should be comfortable being accountable for business outcomes, not just campaign execution

Bonus Points

- Have scaled a product from ₹0 → ₹1Cr+ in revenue through paid acquisition
- Have experience with digital products, EdTech, or coaching businesses
- Understand creative strategy and can independently write strong hooks, angles, and ad concepts
- Have experience with server-side tracking, attribution, GA4, GTM, Meta CAPI, or similar tools
- Have experience managing significant monthly ad budgets
- Have built performance marketing processes, testing frameworks, or teams from the ground up
- Have experience hiring, training, or managing junior/mid-level performance marketers

Compensation & Details

Compensation: Competitive, based on experience and demonstrated performance

Experience: 3–5 years

📌 Performance Marketing Team Lead (India)
🏢 Alttred Miinds
📍 India