Location: Hyderabad

Industry: Hospitality / Resorts / Weddings & Conventions

Experience: 3 to 6 Years

Employment Type: Full-Time

### About the Role

We are looking for a Performance Marketing Manager who can take complete ownership of our digital lead-generation activities and performance marketing ecosystem.

The candidate will be responsible for planning, executing, monitoring and optimizing campaigns across *Meta, Facebook, Instagram, Google, YouTube and other relevant digital platforms, with a strong focus on generating **high-quality, conversion-oriented leads* for our resort, weddings, banquets, conventions and hospitality business.

This role requires someone who understands that generating leads is only the beginning the real objective is to generate the right leads, track their quality, analyse performance and continuously improve campaigns based on business outcomes.

### Key Responsibilities

1. Lead Generation & Campaign Management

- Plan and execute lead-generation campaigns across Meta, Facebook, Instagram, Google and YouTube.
- Manage campaigns from campaign planning to execution, optimization and reporting.
- Develop strategies for generating leads for:
- Weddings & Events
- Banquets
- Conventions
- Corporate Events
- Resort Bookings
- Staycation / Leisure
- Other business requirements
- Continuously monitor lead volume, lead quality, cost per lead and conversion performance.
- Identify underperforming campaigns and take corrective action.

2. Meta & Google Ads

- Manage Meta Ads campaigns including Facebook and Instagram.
- Manage Google Ads including Search, Display, Performance Max and other relevant campaigns.
- Plan and manage YouTube advertising campaigns.
- Conduct audience research, targeting, retargeting and remarketing.
- Manage campaign budgets and optimize ad spend for maximum ROI.

3. Lead Inflow & Tracking

- Take ownership of the complete digital lead inflow.
- Ensure leads are properly captured, categorized and transferred to the sales team.
- Monitor lead sources and campaign-wise performance.
- Coordinate with the sales team to understand:
- Valid leads
- Invalid leads




- Duplicate leads
- Unresponsive leads
- Qualified leads
- Converted leads
- Analyse why leads are not converting and recommend corrective strategies.

4. Performance Analysis & Reporting

Prepare regular reports covering

- Total leads generated
- Platform-wise leads
- Campaign-wise leads
- Cost Per Lead (CPL)
- Qualified / Valid Leads
- Lead-to-Booking Conversion
- Campaign ROI / ROAS
- Ad Spend
- Website performance
- Enquiry trends
- Audience performance
- Month-on-month performance

Reports should provide insights and actionable recommendations, not just numbers.

5. Strategy & Optimization

- Develop monthly and quarterly digital marketing strategies.
- Identify new target audiences and market opportunities.
- Analyse competitor campaigns and market trends.
- Recommend new campaigns, offers, creatives and targeting strategies.
- Conduct A/B testing of creatives, audiences, copy and landing pages.
- Continuously optimize campaigns to improve lead quality and reduce acquisition costs.

6. Website, Landing Pages & Tracking

- Coordinate with the website/development team for landing pages and conversion optimization.
- Monitor website enquiries, forms, WhatsApp enquiries and other digital conversion points.
- Ensure proper tracking through relevant analytics and conversion-tracking tools.
- Identify gaps in the customer journey from Ad Lead Sales Follow-up Booking.

7. Creative & Content Coordination

- Work closely with graphic designers, video editors and content teams.
- Provide clear briefs for:
- Ad creatives
- Reels
- Videos
- Banners
- Campaign-specific content
- Offers and promotional campaigns
- Analyse creative performance and recommend what type of content should be produced.

8.



Sales Team Coordination

- Work closely with the Sales Head and sales team.
- Share campaign performance and lead-quality reports.
- Take feedback from the sales team regarding lead quality.
- Compare marketing-generated leads with actual sales outcomes.
- Identify gaps between lead generation and lead conversion.
- Use sales feedback to improve future campaigns.

### Key Performance Indicators (KPIs)

The candidate will be evaluated on:

LEAD GENERATION LEAD QUALITY CPL QUALIFIED LEADS SALES FOLLOW-UP CONVERSION ROI

Key KPIs include

- Quality of leads generated
- Cost per qualified lead
- Lead-to-conversion ratio
- Campaign ROI / ROAS
- Reduction in wasted ad spend
- Growth in qualified enquiries
- Campaign performance improvement
- Accuracy and timeliness of reporting

### Required Skills
- Strong knowledge of Meta Ads Manager
- Strong knowledge of Google Ads
- Facebook & Instagram advertising
- YouTube advertising
- Google Analytics / GA4
- Conversion tracking & pixels
- Remarketing / retargeting
- Audience segmentation
- Lead-generation funnels
- Campaign analytics
- Excel / Google Sheets
- Performance reporting
- Basic understanding of landing-page optimization
- Strong analytical and problem-solving skills

### Ideal Candidate

We are looking for someone who is:

- Data-driven
- Highly analytical
- Result-oriented
- Strong in campaign optimization
- Comfortable working with numbers and reports
- Able to identify problems independently
- Able to coordinate with sales and creative teams
- Proactive in suggesting new strategies
- Focused on business results, not just lead numbers

### Key

We are NOT looking for someone who simply runs advertisements.

We are looking for a performance marketer who can understand the complete funnel:

CAMPAIGN LEAD GENERATION LEAD QUALITY SALES FOLLOW-UP CONVERSION REVENUE The candidate should be able to tell management *what is working, what is not working, why it is happening, and what should be done next.*Role & responsibilities

Preferred candidate profile

📌 Performance Marketing Manager (Hyderabad)
🏢 Kored Infratech
📍 Hyderabad