– Online Reputation Management (ORM) Executive

BRIGHT ADVERTISING is a leading digital transformation and marketing technology company delivering integrated digital marketing, social media management, performance marketing, and reputation management solutions to government and enterprise clients.

Position Summary

We are looking for a proactive and analytical Online Reputation Management (ORM) Executive with 2+ years of experience to monitor, analyze, and manage digital conversations across social media and online platforms. The candidate should have hands-on experience in social listening tools, grievance tracking, sentiment analysis, crisis monitoring, and preparing actionable reports.

Key Responsibilities

- Monitor online conversations across social media platforms, news portals, blogs, forums, and review websites.
- Track brand mentions, keywords, hashtags, and emerging trends using social listening tools.
- Identify negative sentiment, misinformation, fake news, and potential reputation risks and escalate them promptly.
- Prepare daily, weekly, monthly, and campaign-wise ORM reports with insights and recommendations.
- Coordinate with internal content, creative, and client teams for timely issue resolution.
- Conduct sentiment analysis and identify audience perception trends.
- Monitor competitors' online reputation and benchmark performance.
- Support crisis communication by identifying and reporting high-priority issues in real time.
- Maintain trackers for grievances, public feedback, escalations, and resolutions.
- Assist in creating ORM dashboards and performance reports using Excel and PowerPoint.
- Ensure adherence to client SLAs and reporting timelines.

Required Skills





- Strong understanding of Online Reputation Management and Social Listening.
- Hands-on experience with tools such as Meltwater, Brandwatch, Sprinklr, Talkwalker, Hootsuite, or similar platforms.
- Excellent analytical and reporting skills.
- Knowledge of social media platforms including Facebook, X (Twitter), Instagram, YouTube, LinkedIn, and public forums.
- Ability to identify trends, sentiment shifts, and potential reputational risks.
- Strong written and verbal communication skills in English and Hindi.
- Advanced proficiency in Microsoft Excel and PowerPoint.
- Ability to work in a fast-paced environment with multiple stakeholders.

Qualifications

- Bachelor's degree in Marketing, Mass Communication, Journalism, Public Relations, Business Administration, or a related field.
- Certification in Digital Marketing or Social Media Analytics will be an added advantage.

Experience

- Minimum 3 years of relevant experience in Online Reputation Management, Social Media Monitoring, Digital Analytics, or Social Listening.
- Experience handling government, public sector, or enterprise accounts will be preferred.

Preferred Competencies

- Critical thinking and problem-solving.
- Attention to detail.
- Time management and multitasking.
- Stakeholder management.
- Crisis communication support.
- Data interpretation and presentation skills.

Key Performance Indicators (KPIs)

- Timely identification and escalation of reputation-sensitive issues.
- Accuracy and quality of sentiment analysis.
- Adherence to reporting timelines.
- Quality of ORM dashboards and analytical insights.
- SLA compliance.
- Client satisfaction and responsiveness.

Pay: ₹15,027.88 - ₹50,000.00 per month

Perks

- Health insurance
- Paid sick time

Work Location: In person

📌 ORM Executive (Sahibzada Ajit Singh Nagar)
🏢 Bright Advertising
📍 Sahibzada Ajit Singh Nagar