Astellas is a global life sciences company committed to turning innovative science into VALUE for patients. We provide transformative therapies in disease areas that include oncology, ophthalmology, urology, immunology and women's health. Through our research and development programs, we are pioneering new healthcare solutions for diseases with high unmet medical need. Learn more at Astellas.com

Are you driven to make a real difference in the lives of patients?

We're seeking passionate individuals who thrive in dynamic environments, embrace new ideas, and aren't afraid to take intelligent risks. People who act with unwavering integrity and are deeply committed to making a tangible impact.

Purpose and Scope:

The Omnichannel Analytics Chapter Member is part of the Customer Engagement Excellence (CEE) team within the broader Value Delivery organization. CEE is an integrated global group focused on supporting capabilities across VALUE Delivery, including Commercial (Sales/Marketing), Market Access and Medical Affairs, to enhance delivery and outcomes to the business, whilst prioritizing ethical decision making. During all such activities, there is a need to ensure that the integrity and independence of Medical Affairs capabilities is not compromised.

The Chapter

Member is expected to proactively communicate and consult with their Chapter and Value Team Leads as necessary to ensure that the integrity and independence of Medical Affairs is maintained at all times.

The Omnichannel Analytics Chapter Member drives analytic activities and outcomes aligned with the Omnichannel Analytics Chapter, providing strategic analytic insights and actionable recommendations to stakeholders to support achievement of brand or pipeline objectives.

In the role of Chapter Member, the individual executes day-to-day activities within their assigned Value Team, with responsibilities that may vary according to the team’s mandate. Within the Value Team, the Chapter Member focuses on resolving specific business challenges for the organization. Value Teams are established and evolve in response to changing business objectives,



and Chapter Members serve as key business partners, applying their expertise to drive organizational results.

As a Value Team member, the individual collaborates with cross-functional resources to achieve defined objectives and outcomes, working from a prioritized backlog of tasks. The Chapter Member works directly with the Value Team Lead to execute the team’s strategy and deliverables in alignment with its mission.

The Chapter Member receives capability and skillset development under the guidance of the Chapter Lead, who provides coaching and mentoring within the Agile model.

Responsibilities and Accountabilities:

Value Team Delivery:

- Deliver day-to-day tasks and responsibilities as defined by the Value Team’s mandate based on business objectives
- Support the Value Team Lead in executing the team’s strategy and objectives
- Apply expertise to address and resolve specific business challenges identified by the Value Team, with a focus on achieving measurable outcomes as defined by the objectives
- Work collaboratively with cross-functional team members and stakeholders to accomplish prioritized objectives and deliverables

Area specific Responsibility & Accountability:

- Lead and execute advanced analytics (e.g., campaign measurement, ROI, tactic optimization, promo mix, next best engagement) to identify opportunities, drive brand/pipeline strategies, and inform investment decisions.
- Provide consulting to key stakeholders in the campaign design/requirements gathering phase to ensure objectives are clearly defined and can be measured, content assets are properly tagged, and the campaign data is properly sourced to ensure integrity of the measurement.




- Work closely with Media agency partners on performance reporting construct and media execution governance.
- Provide actionable, context-based insights and recommendations to stakeholders.
- Identify, standardize, and automate integration of critical reporting metrics and modeling tools to address brand/asset-specific needs and improve speed to insight.
- Manage projects to include efficient resource mobilization, vendor selection and management, definition of scope and requirements, and achievement of timelines, budgets & deliverables.
- Develop, define and lead prioritized ad hoc analysis as needed to support evolving business requirements and to provide timely business insights.

Continuous Improvement:

- Identify opportunities for process enhancements and participate in initiatives to improve team effectiveness and efficiency
- Drive analytical capability innovation through development of recent methodologies/analytic techniques

Skill Development and Learning:

- Engage in ongoing professional development and capability building, leveraging guidance from the Chapter Lead
- Lead selection and application of statistical modeling techniques; mentor colleagues on analytic methods.
- Maintain proficiency among data systems, programs, and software resources (e.g., AWS Redshift, Databricks, SQL, Python), to ensure optimal and efficient achievement of department objectives.
- Develop comprehensive understanding of various data sources, including HCP and consumer promotion data, as well as their appropriate applications, to facilitate rigorous analytic process design and reliable business insights generation.

Compliance and Best Practices:

- Adhere to established standards, policies, and leading practices relevant to the Value Team and Chapter, ensuring compliance in areas such as data privacy

Agile:

- Utilize agile approaches, collaborate in agile ceremonies and Ways of Working to ensure effective delivery for the business
- Collaborate and foster a culture of collaboration, flexibility, and responsiveness to change, enabling the team to thrive in an agile environment

📌 Omnichannel Analytics Expert (India)
🏢 Astellas
📍 India