Single business-level owner for offline marketing – decides where to spend, how much, on which activity, for which centre (currently executed city by city / centre-wise with no single owner).
Build the national offline marketing plan, allocate budgets centre-wise, direct the on-ground team.
Accountable for one number: parent visits to centres.
Context: Parents prefer preschools / daycares within 10-15 min of their residence or workplace.
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Role Snapshot
Position: Manager – Offline Marketing
Location: Pune (work from office)
Reports to: Senior Manager – Marketing
Team: 2 direct reports – Offline Marketing - AMs (North India – Noida, South India – Hyderabad)
Experience: 7-10 years offline / BTL / field marketing, brand side
Skills :
7-10 years Offline / BTL / field / catchment marketing on the BRAND side (not agency) in a footfall-driven business – preschool / K-12 chains, QSR, retail chains,
clinics / diagnostics, real estate, banking branch marketing or similar.
Multi-city or multi-outlet experience – planned and run local marketing for many locations at once.
Budget ownership – planned and controlled an annual offline budget of at least Rs 1 Cr.
People management – field executives or area marketing staff have reported to you.
Footfall accountability – carried a walk-in / visit / footfall target and can explain how you moved it.
Based in Pune; familiarity with Maharashtra markets is a big plus.
Someone who knows how to get permissions from private/ government authorities and can take ownership of execution and ensure the collaterals aren't taken off.
Comfortable with a structured approval system – plan, present, get sign-off, execute.
Experience :
7
📌 Offline Marketing Manager (Pune)
🏢 Footprints Preschool and Daycare
📍 Pune
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