About this Role
We're looking for a TikTok Ads Expert to drive paid social growth across Valerie's portfolio of ecommerce brands. You'll own TikTok performance end-to-end — from campaign strategy and execution to creative testing, optimisation, and performance analysis — ensuring TikTok consistently contributes to profitable customer acquisition and revenue growth.
You'll work closely with Creative, Analytics, Paid Media, AI, and Brand teams to identify winning creative concepts, audiences, and campaign strategies through continuous experimentation. Success in this role isn't measured by how many campaigns are launched or reports are shared; it's measured by how effectively TikTok scales profitably, how quickly winning creative is identified, and how effectively performance insights are turned into business growth.
You could be a excellent fit if...
You naturally balance data-driven decision-making with strong creative instincts.
You understand how TikTok's creative ecosystem, algorithm, targeting, bidding, and campaign structure work together to drive performance.




You enjoy staying hands-on in TikTok Ads Manager and being close to campaign performance.
You are constantly testing new hooks, formats, audiences, and creative concepts to find scalable opportunities.
You know how to translate performance data into clear, actionable feedback for Creative teams.
You proactively identify performance risks and opportunities rather than waiting for someone else to flag them.
You thrive in fast-moving environments where trends, creative formats, and platform behaviour change quickly.
You enjoy building testing frameworks and playbooks that help brands learn and scale faster.
You can confidently communicate performance insights and recommendations to internal stakeholders.
You are curious about emerging paid media channels and how they can complement TikTok and the broader acquisition strategy.
Requirements
4–5+ years of hands-on experience managing TikTok Ads, ideally within ecom

📌 TikTok Ads Expert (India)
🏢 Valerie Group
📍 India