Social Media Manager (GenZ Culture Lead)
Mélange Digital | Mumbai / Goa | Full-time | Travel required (yes, the fun kind)
The one-liner

We make destination marketing that doesn't look like destination marketing. Now we need someone who lives on the internet to run our own channels the way we run campaigns for tourism boards: quick, culture-first, impossible to scroll past.
Who we are
Mélange Digital is an award-winning integrated marketing agency built for travel and tourism. HQ in Mumbai and Goa, offices in Singapore, Dubai, and London. We're official partners with Meta, TikTok, and Google, and we've run campaigns for Singapore Tourism, Sharjah Tourism, MakeMyTrip, Zee, Disney, and 10+ National Tourism Organisations.
Our creators say working with us "felt more like a vacation with friends than a shoot." That's not an accident. That's the brand. Your job is to make the whole internet feel it.
What you'll actually do
Own the culture engine. You run Mélange's social presence end to end: Instagram, LinkedIn, YouTube, and wherever the audience moves next.



Not a content calendar babysitter. A voice. You decide what we sound like when a trend breaks at 9am and we need to be in it by noon.
Trend-spot before the trend report. You catch formats, sounds, and memes while they're still rising. You know the difference between a trend worth jumping and a trend that dies by Thursday. If your Explore page is a research tool, you're our person.
Live the FAM trips. You'll travel on familiarisation trips with creators and celebrities to destinations we market. On-ground, you're capturing BTS, directing quick-turn content, managing talent energy on set, and turning a 4-day trip into 4 weeks of content. This is a must-have: you've done creator trips or shoots on location before and you know they're 20% glamour, 80% logistics and hustle.
Direct the frame. You have a real production eye. You can look at a shot and know the light is wrong, the hook lands at second 2 not second 5, and the e

📌 Social Media Manager (India)
🏢 Melange Digital
📍 India