Vardan is looking for an experienced and result-oriented Marketing Manager – Real Estate to lead marketing initiatives across our residential and industrial projects.

The ideal candidate will be responsible for lead generation, performance marketing, project launches, inventory movement, brand building, and strategic marketing execution. The candidate should have a strong understanding of the real estate market and the ability to balance performance-driven campaigns with long-term brand positioning.

Key Responsibilities1. Lead Generation & Performance Marketing

- Plan and execute digital marketing campaigns across Meta (Facebook & Instagram) and Google Ads.
- Generate high-quality leads while optimizing CPL and campaign ROI.
- Monitor and improve the complete marketing funnel from lead generation to site visit and booking.
- Analyze campaign performance and implement data-driven improvements.

1. Project Launch Strategy

- Develop and execute end-to-end marketing strategies for new project launches.
- Create pre-launch and curiosity campaigns, including teasers, mystery campaigns, and pre-launch buzz.
- Plan launch events, influencer collaborations, early-access campaigns, and promotional activities.
- Develop strong project positioning, messaging, storytelling, and market differentiation.

1. Ongoing Inventory Movement

- Identify slow-moving inventory and develop targeted marketing strategies.
- Create limited-period offers, urgency campaigns, remarketing campaigns, and conversion-focused promotions.
- Develop broker/channel partner campaigns and referral programs.
- Work closely with the sales team to improve conversions and accelerate inventory movement.

1. Creative & Brand Management

- Lead the development of advertisements, brochures, videos, creatives, site branding, and promotional materials.
- Ensure consistent, premium, and differentiated brand communication.




- Develop campaign concepts, marketing hooks, messaging, and storytelling for various projects.

1. Analytics & Performance Tracking

- Track key marketing metrics such as CPL, ROI, lead quality, site visits, and conversions.
- Prepare weekly marketing performance reports and actionable insights.
- Continuously optimize campaigns based on performance data and market response.

1. Agency & Vendor Management

- Manage marketing agencies, creative agencies, vendors, media partners, and other external stakeholders.
- Coordinate with Sales, CRM, Project, and Management teams.
- Oversee offline marketing activities, including hoardings, site branding, events, and promotional campaigns.

1. CSR & Indirect Branding

- Plan and execute CSR initiatives aligned with the company's brand values.
- Organize activities such as tree plantation drives, community initiatives, social-impact events, and local engagement programs.
- Develop indirect branding initiatives through:
- Local engagement campaigns
- Festival activations
- Community activities
- Thought-leadership content
- Social-impact initiatives
- Build long-term brand awareness and recall beyond direct advertising.

1. Real Estate Marketing

- Monitor local real estate market trends, customer behavior, and competitor positioning.
- Develop strategies to increase site visits and improve project visibility.
- Support inventory positioning and pricing perception through effective marketing.
- Develop relationships with channel partners,



brokers, and referral networks.
- Support the sales team with closure-oriented marketing campaigns.

Required Skills & Qualifications
- 4–8 years of experience in Marketing, preferably in the Real Estate industry.
- Strong hands-on experience with Meta Ads and Google Ads.
- Proven experience in lead generation and performance marketing.
- Experience in real estate project launches and campaign management.
- Strong understanding of the real estate customer journey and buyer psychology.
- Excellent analytical and data-driven decision-making skills.
- Strong communication, coordination, and negotiation skills.
- Ability to manage multiple projects and campaigns simultaneously.
- Strong creative thinking combined with execution capability.
- Experience managing agencies, vendors, media partners, and marketing budgets.

Preferred Candidate Profile We are looking for a marketing professional who:
- Has successfully handled real estate project launches.
- Can generate and improve high-quality leads and conversions.
- Understands how to move inventory through targeted marketing strategies.
- Can balance performance marketing with brand building.
- Has a hands-on approach and takes complete ownership of campaigns.
- Can work closely with senior management and sales teams.
- Is comfortable managing multiple projects, agencies, and marketing activities simultaneously.

What We Offer
- Opportunity to work on premium and high-growth real estate developments.
- Exposure to strategic marketing and project-level decision-making.
- Energetic and growth-oriented work environment.
- Competitive salary package.
- Performance-based incentives and growth opportunities.

Pay: ₹35,000.00 - ₹60,000.00 per month

Benefits

- Cell phone reimbursement

Work Location: In person

📌 Marketing Manager (Ahmedabad)
🏢 Vardan reality
📍 Ahmedabad