Marketing Manager

Location: Vile parle , Mumbai

Experience: 5–6 Years

Job Summary

We are looking for a dynamic and result-oriented Marketing Manager with 5–6 years of hands-on experience in 360° Marketing, including 80% Offline Marketing and 20% Digital Marketing, within the real estate industry. The ideal candidate should have expertise in branding, campaign planning, project launches, lead generation, digital marketing, and offline promotional activities.

Key Responsibilities

- Develop and execute 360° marketing strategies for residential and commercial real estate projects.

- Drive 80% Offline Marketing activities, including ATL, BTL, events, exhibitions, channel partner meets, branding, outdoor advertising, print media, and project launch campaigns.

- Manage 20% Digital Marketing, including Google Ads, Meta Ads, SEO, SEM, social media, email marketing, and lead generation campaigns.

- Plan and execute integrated branding and promotional campaigns.

- Coordinate with creative, media, digital,



and event agencies for campaign execution.

- Monitor campaign performance, marketing budgets, and ROI.

- Support the sales team with marketing initiatives to generate quality leads and improve conversions.

- Organize customer engagement activities, channel partner events, and promotional campaigns.

- Track marketing KPIs and prepare performance reports.

Required Skills

- 5–6 years of experience in 360° Marketing within the real estate industry.

- Strong exposure to Offline Marketing (80%) and Digital Marketing (20%).

- Experience in ATL, BTL, branding, events, project launches, exhibitions, and channel partner engagement.

- Knowledge of Google Ads, Meta Ads, SEO, SEM, social media marketing, and performance marketing.

- Robust communication, stakeholder management, and budget management skills.

Preferred Industry

Real Estate / Construction / Property Development

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