Hirely is recruiting Marketing & Brand Strategy Evaluators in India on behalf of a hiring partner for a remote AI evaluation project.

You’ll use your skilled marketing expertise to evaluate how well AI systems perform real-world marketing work. Rather than simply producing marketing deliverables, you’ll help define what excellent marketing work looks like by creating evaluation criteria and assessing completed work samples with clear, well-reasoned feedback. The work covers creative strategy, brand positioning, campaign development, messaging, and other high-level marketing deliverables.

What You’ll Do

- Design task-specific evaluation criteria for real-world marketing deliverables
- Evaluate AI-generated and human-created marketing work against defined criteria
- Review creative briefs, campaign concepts, brand positioning, messaging frameworks, advertising copy, scripts, and integrated campaign plans
- Assess marketing work against business objectives, target audiences, brand strategy, and creative briefs
- Identify strengths, weaknesses, inconsistencies, and strategic gaps
- Provide detailed, structured written justifications for evaluation scores
- Apply consistent, evidence-based judgment across different marketing tasks
- Incorporate reviewer feedback and calibrate evaluations against professional standards

Who We’re Looking For

- 5+ years of professional experience in marketing, advertising, brand strategy, or a closely related field
- Strong understanding of real-world marketing strategy and creative development
- Experience developing or evaluating creative briefs, campaigns, brand positioning, or messaging
- Ability to judge creative work against a business objective and target audience
- Exceptional written communication and ability to clearly explain professional judgment
- Strong analytical and critical-thinking skills




- Highly detail-oriented and consistent
- Comfortable receiving feedback and calibrating judgment against other experienced reviewers
- Professional-level English communication skills

Relevant Backgrounds: Candidates with experience in Brand Strategy, Brand Marketing, Marketing Strategy, Creative Direction, Advertising, Account Management, Creative Strategy, Integrated Marketing, Marketing Communications, Content Strategy, Campaign Development, or related areas may be a strong fit.

Preferred Qualifications

- Experience as a Creative Director, Account Director, Brand Strategist, Marketing Director, Senior Brand Manager, or Marketing Strategy Lead
- Experience at established creative or advertising agencies
- Experience working with major consumer, technology, SaaS, FMCG, or other leading brands
- Experience developing client-facing presentations, campaign strategies, or creative recommendations
- Experience with AI training, AI evaluation, data annotation, or human-data projects is a plus
- Master’s degree or advanced professional training is a plus

Compensation & Work Arrangement

- $80-$150/hour
- Fully remote
- Independent contractor
- Flexible schedule

Important: No prior AI or machine-learning experience is required. The key requirement is substantial professional expertise in marketing, advertising, brand strategy, or creative strategy, along with the ability to critically evaluate marketing work and explain why it meets or falls short of professional standards.

About Hirely

Hirely connects qualified professionals with remote opportunities offered by hiring partners across Artificial Intelligence, Software Engineering, Cloud, DevOps, Data, Research, and other specialized fields. Hirely may serve as a recruitment and talent-sourcing partner. Final hiring decisions, onboarding, compensation, and project assignments are determined by the hiring partner.

📌 Marketing & Brand Strategy Evaluator (India)
🏢 Hirely
📍 India