Role & responsibilities :

- Market Analysis: Conduct deep-dive research into industry trends, competitor positioning, and emerging market landscapes.

- Data Scraping & Mining: Gather, compile, and clean targeted lead lists and B2B/B2C data points using tools like LinkedIn, Google, and industry directories.

- Audience Profiling: Analyze consumer behavior and build detailed ideal customer profiles (ICPs) to refine our targeting.

- Data Management: Organize raw research data into clean, structured Microsoft Excel or Google Sheets databases for the sales and marketing teams.

- Angle Ideation: Brainstorm and design highly personalized, "scroll-stopping" outreach angles across email, social media, and direct channels.

- Content Experimentation: Help draft unconventional cold outreach copy, personalized video scripts, or creative pitch decks that stand out from typical spam.

- Channel Discovery: Identify niche online communities, forums, and platforms where our target audience hangs out to initiate organic engagement.

- Tracking & Optimization: Monitor response rates of different outreach campaigns and use data to suggest improvements.

📌 Marketing and Communications Intern (Chennai)
🏢 WHITE COAT CONSULTING SERVICES
📍 Chennai