What You'll Do

- Identify and build relationships with student, career, tech, education and youth-focused creators across Instagram, YouTube and other relevant platforms.
- Research creators based on audience relevance, engagement, content quality, credibility, geography and commercial potential.
- Own the influencer lifecycle discovery outreach negotiation briefing execution tracking reporting.
- Develop creator campaigns that drive reach, engagement, brand consideration and demand generation.
- Work with creators and internal teams to develop content that feels native to the creator's audience rather than like traditional advertising.
- Negotiate commercials, deliverables and timelines and ensure campaigns are executed on time.
- Track campaign performance and identify the creators, formats and content themes that deliver the strongest results.
- Build and maintain a structured database of creators, commercials, audience profiles and campaign performance.
- Identify emerging creators, content formats and platforms that can become future growth opportunities.
- Contribute to NxtWave's own social media content by identifying trends, developing content ideas, writing/structuring simple concepts and supporting execution.
- Participate in content shoots whenever required and be comfortable appearing on camera for reels, social content, explainers, trends or other formats.
- Work with the Social Media, Brand,



Content and Demand Generation teams to turn creator and social content into measurable marketing outcomes.
- Take up different responsibilities depending on the campaign, you may be coordinating with a creator one day and appearing in a reel the next.
- Continuously experiment with new influencers, creators and social media formats.

Who We're Looking For

- 1-3 years of experience in Influencer Marketing, Creator Marketing, Social Media, Digital Marketing, Partnerships or related roles.
- Solid understanding of Instagram, YouTube and creator ecosystems.
- Good understanding of what makes social content engaging and shareable.
- Strong communication, coordination and negotiation skills.
- Comfortable building relationships with creators from scratch.
- Comfortable being on camera when required.
- Willing to participate in content creation rather than only coordinate behind the scenes.
- Flexible and comfortable taking on responsibilities beyond a defined when the campaign requires it.
- Highly organised and capable of managing multiple creators and campaigns simultaneously.
- Data-oriented and comfortable analysing campaign performance.
- Strong understanding of youth, student and digital culture.
- Proactive, resourceful and willing to experiment.

Location: Hyderabad, On-Site Work Days: Monday to Saturday (Sunday fixed weekly off)

Timings: 10:00 AM to 7:00 PM

Type: 3 months probation + Full-time

Experience: 13 years

📌 Influencer Marketing Associate (Hyderabad)
🏢 Nxtwave Disruptive Technologies
📍 Hyderabad