Strategy Development
Build and implement a comprehensive performance marketing strategy across paid social, search, display, SEO, email, and affiliate channels.
Campaign Management &
Optimization

Lead execution and optimization of multi-channel campaigns with a robust focus on experimentation, A/B testing, and continuous improvement.
Budget &
Resource Management

Own the marketing budget, ensuring effective allocation across channels and initiatives.
Data &
Analytics

Leverage analytics platforms and data insights to evaluate performance, forecast demand, and identify growth prospects.
Cross-Functional Collaboration

Work closely with Product, Sales, Growth, and Data teams to ensure unified strategies across the customer journey.
Team Leadership &
Development

Build, lead,



and mentor a high-performing performance marketing team.
Market &
Competitive Analysis

Stay ahead of industry trends, competitor strategies, emerging ad-tech, mar-tech tools, and digital innovations.

Key Performance Indicators (KPIs)
Success in this role will be measured through:
Customer Acquisition Cost (CAC)
Customer Lifetime Value (LTV) and LTV:CAC ratio
Funnel and channel-specific conversion rates
Return on Advertising Spend (ROAS) &
Return on Marketing Investment (ROMI)
MAU/DAU and engagement metrics
Customer churn and retention rates
MRR (Monthly Recurring Revenue) or AOV (Average Order Value)

📌 Vice President Marketing Performance Kolkata
🏢 Bay Steeds
📍 Kolkata