Role Overview

Our client is scaling across Europe, and we are looking for a Digital Marketing & Lead Generation Specialist who can turn expertise into pipeline.

This is not a “posting content” role — it is a revenue-impact role .

You will own the end-to-end digital demand engine:

from brand positioning → content → outreach → funnel → qualified leads .

Your mission is easy

- Turn content into conversations
- Turn conversations into qualified leads
- Turn leads into revenue opportunities

Key Responsibilit ? LinkedIn Branding &

• Demand Generate

- ion Own and execute LinkedIn strategy (company + founder brandi
- ng)Build high-impact content: posts, carousels, newsletters, and thought leaders
- hipRun targeted LinkedIn campaigns (organic + paid, retargeting, engagement funne

- ls)Drive outbound prospecting using LinkedIn Sales Navigator + automation to
- olsContinuously optimize messaging, targeting, and conversion ra

✉️ Email Marketing & • Lead

- ingDesign and execute cold outreach + nurture email sequen
- cesBuild segmented campaigns using CRM tools (HubSpot, Zoho, e
- tc)Write high-converting B2B email copy (cold, warm, and re-engageme

- nt)Launch and manage monthly newsletters (insights, hiring trends, case stu
- dieImprove open rates, CTR, and reply-to-conversion performan

? Campaign Strategy & • Funnel Owners

- hip Plan and ex ecute multi-channel cam paigns (LinkedIn, email, content,



landing pag
- es)Build lead magnets: reports, salary guides, hiring insights, eBo
- oksCreate and optimize landing pages and conversion funn

- elsOwn key met rics: CPL, MQL, SQL, pipeline contribut
- ionRun A/B tests across messaging, creatives, and off

? Content Marketing & • Position

- Ing Translate internal expertise into market-facing
- Collaborate with recruitment & finance teams for insights-driven
- Repurpose content across blogs, LinkedIn, email, and campaigns

? Meta, Instagram & Social Media Advertising Plan, launch, and optimize paid campaigns acr oss Meta (Facebook & Instag ram)

Create audience targeting, lookalike audiences, retargeting, and conversion campaigns

Manage advertising budgets and maximize ROI through continuous optimization

Develop compelling ad creatives, copy, and landing page messaging

Monitor campaign performance, CPL, CPC, CTR, ROAS, and conversion metrics

Execute paid social campaigns to generate qualified B2B leads and strengthen brand awareness Collaborate with design teams to create high-performing social media creatives

? Campaign Strategy & Funnel Ownership

- Plan and execute multi-channel campaigns across LinkedIn, email, Meta, landing pages, and content mark
- lead magnets including salary guides, industry reports, hiring insights, webinars, and e

nnels

📌 Digital Marketing Specialist (Gurugram)
🏢 XFactor Talent
📍 Gurugram