Digital Marketing Paid Media Specialist (Pune)

Digital Marketing Paid Media Specialist (Pune)

11 Sep
|
The Access Group
|
Pune

11 Sep

The Access Group

Pune

We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.

Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's significant to them.

What does Access offer you?

We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career.

Role Purpose
The Digital Paid Media Specialist will plan, execute, and optimise paid media campaigns across Google Ads, Meta, LinkedIn, Demandbase, Reddit, Bing Ads to drive demand generation (Form Fills, MQLs, SQLs, Order Intake) for Access Hospitality's Food & Beverage and Accommodation product lines. The role will work closely with the Digital Product Owners and wider marketing team to translate campaign objectives into measurable pipeline outcomes.

Key Responsibilities




- Build, launch, and manage paid media campaigns across Google Search, Google Demand Gen, Meta, LinkedIn, Demandbase, Reddit aligned to product and sector priorities across F&B; and Accommodation.
- Manage campaign budgets, bidding strategy, and pacing to hit CPL, CPA, and pipeline targets.
- Conduct ongoing A/B testing of ad creative, copy, audiences, and landing pages.
- Monitor and report on campaign performance using platform analytics, Looker Studio, and internal dashboards; provide regular optimisation recommendations.
- Support account-based marketing initiatives, including audience list building and enrichment for target accounts.
- Collaborate with Digital Product Owners to align paid media activity with product launches, seasonal campaigns, and funnel stage objectives.
- Ensure accurate UTM tagging, conversion tracking, and attribution setup across all campaigns.
- Stay current with plat

📌 Digital Marketing Paid Media Specialist (Pune)
🏢 The Access Group
📍 Pune

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