Job Summary

Key Responsibilities
- Plan, launch, and manage paid campaigns across platforms like Google Ads, Meta Ads Manager, LinkedIn Ads, and others
- Optimize campaigns to achieve KPIs such as CPA, ROAS, CTR, and conversions
- Conduct keyword research, audience targeting, and competitor analysis
- Monitor campaign performance and generate actionable insights
- Perform A/B testing on ad creatives, copy, and landing pages
- Collaborate with design and content teams for ad creatives
- Manage budgets and allocate spend effectively across channels
- Track and report performance using tools like Google Analytics and dashboards
- Stay updated with industry trends, platform updates, and best practices

Required Skills & Qualifications
- Bachelor’s degree in Marketing, Business, or a related field
- 1-5+ years of experience in paid media / performance marketing
- Hands-on experience with PPC platforms (Google, Meta, LinkedIn, etc.)




- Robust understanding of campaign structures, bidding strategies, and attribution models
- Proficiency in analytics tools and Excel/Google Sheets
- Knowledge of tracking tools (pixels, conversion tracking, UTM parameters)
- Analytical mindset with attention to detail
- Strong communication and reporting skills

Preferred Qualifications
- Certifications in Google Ads or paid social platforms
- Experience with programmatic platforms or tools like DV360
- Familiarity with CRO (Conversion Rate Optimization)
- Experience in e-commerce or lead generation campaigns

Pay: ₹15,000.00 - ₹35,000.00 per month

Experience:
- Google Ads: 1 year (required)
- Facebook Advertising: 1 year (required)
- PPC Campaign Management: 1 year (required)
- Google Ad Manager: 1 year (required)

Work Location: In person

📌 Paid Media Executive (Mumbai)
🏢 iDigitalise Consultancy
📍 Mumbai