Key Responsibilities

* Regional Business Planning & Trade Support. Strategic Alignment: Partner
closely with Regional Sales Heads to translate business plans into a
comprehensive annual regional promotional calendar
* Lead Generation: Scale River’s high-intent test-ride engine including
pop-ups, corporate parks, society trials, and localized execution formats to
aggressively fuel the regional sales pipeline
* Brand Alliances: Identify and execute strategic opportunities for regional
sponsorships, local brand associations, and product placements
* Brand Governance: Ensure strict adherence to core brand guidelines across
all regional consumer touchpoints
* Market Intelligence: Act as the regional expert on competitor landscapes,
tracking rival activations and identifying untapped market headroom
* Marketing Support: Act as the primary marketing consultant for dealership
teams, co-strategizing and auditing dealer-driven campaigns to ensure maximum
ROI and strict brand compliance
* Retail Excellence: Audit and maintain showroom visual merchandising (VM)




standards and test-ride fleet readiness, blending dealer-level commercial
hustle with River’s premium brand equity
* Vendor Ecosystem: Identify, onboard, and nurture high-performing regional
BTL agencies, fabricators, and local media vendors to ensure flawless execution
* Budgetary Discipline: Maintain strict operational control over regional
campaign budgets, timelines, and execution quality
* Data-Driven Optimization: Analyze monthly MIS data, sales funnels, and
market travel to diagnose conversion drops and deploy highly targeted
micro-campaigns for localized challenges
* KPI Ownership: Own regional metrics across lead generation, footfalls,
test-ride conversions, and engagement
* ROI Tracking: Deliver comprehensive post-activation reports to continuously
optimize future formats and marketing spend

Ideal Candidate

* 6-8 years of experience spanning regional marketing, trade marketing, or
experiential activations (A

📌 Regional Marketing Manager (Delhi)
🏢 EXPERIENTIAL
📍 Delhi