Your Role

- Manage daily operational requests, campaign set ups, campaign pacing checks, hygiene checks for implementation in an accurate and timeline manner.
- Develop, implement, and manage paid social media campaigns across platforms including Facebook, Instagram, Pinterest, DV360, CM360 and Google Ad Manager.
- Assist in planning and executing social media campaigns and contests that align with marketing objectives.
- Monitor and analyse campaign performance, providing regular reports and insights to stakeholders.
- Collaborate with other teams to produce engaging and effective delivery.
- Utilize data-driven insights to make informed decisions and adjustments to campaigns.
- Coordinate with other marketing team members to ensure cohesive and integrated marketing strategies.

In this role you will play a key role in:

- Proven 2+ years of experience in managing paid social media campaigns and digital advertising.
- Proficiency in Facebook Ads Manager, Pinterest Ads, DV360, CM360 and Google Ad Manager.
- Understanding of DSP eco-system.
- Strong analytical skills and the ability to interpret data to drive decision-making.
- Excellent written and verbal communication skills.
- Creative mindset with the ability to think outside the box.
- Robust organizational skills and attention to detail.
- Ability to work independently and as part of a team.

YOUR PROFILE

- Facebook Ads Manager, Pinterest Ad Manager, Instagram ads,



DV360 – Programmatic, Campaign Manager 360, Google Ad Manager, TTD
- Power-Bi, Excel, PowerPoint will be a plus point.
- Reporting and request management tools – JIRA, Salesforce, You Track, Oracle Cloud

WHAT YOU'LL LOVE ABOUT WORKING HERE

- You can shape your career with us. We offer a range of career paths and internal opportunities within Capgemini group. You will also get personalized career guidance from our leaders.

- You will get comprehensive wellness benefits including health checks, telemedicine, insurance with top-ups, elder care, partner coverage or new parent support via flexible work.
- You will have the opportunity to learn on one of the industry's largest digital learning platforms, with access to 250,000+ courses and numerous certifications.

- We’re committed to ensure that people of all backgrounds feel encouraged and have a sense of belonging at Capgemini. You are valued for who you are, and you can bring your original self to work.
- Every Monday, kick off the week with a musical performance by our in-house band - The Rubber Band.

Also get to participate in internal sports events, yoga challenges, or marathons.

- At Capgemini, you can work on cutting-edge projects in tech and engineering with industry leaders or create solutions to overcome societal and environmental challenges.

📌 Senior Media Analyst (Kolkata)
🏢 Capgemini
📍 Kolkata