How to Apply?

If you find the job opportunity relevant and exciting, please share your additional details here: https://forms.gle/TUXc8AM3yPiRaxuk7

This will help the hiring team reach out to you at the earliest.

About Pixelo:

As a new-age B2B demand generation and product company, we specialise in accelerating sales for our clients through cutting-edge marketing strategies. At Pixelo, we take pride in our team's expertise in growth marketing and go-to-market capabilities. With a dedication to staying ahead of industry trends, we deliver exceptional results customised to meet the individual needs of each client.

Role Overview:

We are seeking a strategic and results-oriented Senior Demand Generation Manager to lead Pixelo's demand generation function. This role will be responsible for driving pipeline growth through outbound and inbound channels, leading a high-performing team, and ensuring alignment between Marketing and Sales to achieve revenue goals.

Key Responsibilities:

- Develop and execute the overall demand generation strategy to drive qualified pipeline, revenue growth, and consistent business opportunities.
- Own and optimise multi-channel outbound campaigns across Email, Cold Calling, LinkedIn, WhatsApp, and other relevant channels to generate qualified leads and meetings.
- Develop and implement outbound prospecting strategies, including ICP definition, account segmentation, prospect prioritisation, outreach sequencing, and channel optimisation.
- Drive consistent growth in qualified meetings booked, MQLs, SQLs, and sales pipeline through structured outbound demand generation initiatives.
- Build and optimise outbound campaigns targeting key accounts, decision-makers,



and high-value prospects to increase meeting conversion and pipeline contribution.
- Lead inbound demand generation initiatives through SEO, Paid Ads, Content Marketing, and Marketing Automation.
- Establish and monitor outbound performance metrics, including outreach volume, response rates, meeting-booking rates, lead-to-SQL conversion, pipeline generated, and campaign ROI.
- Continuously test and optimise outbound messaging, email sequences, calling scripts, LinkedIn approaches, targeting strategies, and campaign structures to improve engagement and conversion rates.
- Lead, manage, mentor, and develop the Demand Generation team, ensuring explicit targets, accountability, performance tracking, and continuous improvement.
- Partner closely with Sales and Content teams to strengthen messaging, improve lead quality, streamline lead handoffs, and increase conversion from prospect to opportunity.
- Conduct market, competitor, and account-level research to identify new target segments, high-potential accounts, industry trends, and growth opportunities.
- Develop lead nurturing and re-engagement strategies to convert cold and existing prospects into qualified sales opportunities.
- Monitor campaign performance, analyse data, identify gaps,



and implement optimisation strategies to improve lead generation efficiency, meeting conversion, and overall ROI.
- Maintain strong alignment between Demand Generation and Sales by ensuring lead quality, follow-up processes, meeting outcomes, and pipeline progression are consistently tracked.
- Manage client interactions and present campaign performance, insights, challenges, and strategic recommendations in a clear and cohesive manner.
- Contribute hands-on to prospecting, client calls, campaign strategy, messaging development, and key growth initiatives when required.
- Stay updated on emerging outbound strategies, demand generation technologies, sales intelligence tools, automation platforms, and industry best practices to continuously improve the organisation's demand generation engine.

Qualifications:

- 4–8 years of experience in B2B SaaS Demand Generation, Growth Marketing, or Sales Development.
- Proven track record of driving pipeline growth and achieving revenue targets.
- Solid expertise in outbound lead generation, SEO, Paid Ads, and Marketing Automation.
- Hands-on experience with Email, Cold Calling, LinkedIn, and WhatsApp outreach.
- Experience with tools such as Smartlead, Instantly, Apollo, Lusha, Clay, Phantombuster, SendGrid, and LinkedIn Sales Navigator.
- Strong analytical and reporting skills with a data-driven approach to decision-making.
- Prior experience leading and scaling high-performing teams.
- Excellent communication, client management, and stakeholder management skills.
- Self-motivated, strategic thinker with a strong ownership mindset.

Contact Information: [email protected]

📌 Senior Demand Generation ManagerB) (Navi Mumbai)
🏢 Pixelo Digital
📍 Navi Mumbai