Key Roles &

- Responsibilities

- Content Development

- Create clear, engaging, and original content for websites, brochures, newsletters, social media, advertisements, campaigns, and school communications.

- Develop content for admissions, academic programs, events, achievements, activities, and promotional campaigns.

- Write compelling copy that communicates the school’s vision, values, facilities, and academic strengths.

- Develop creative concepts, campaign messages, taglines, captions, and promotional content.

- Educational &
- School Content

- Prepare content related to curriculum, teaching methodologies, student activities, events, workshops, and achievements.

- Create content for school announcements, newsletters, parent communications, and internal publications.

- Coordinate with academic teams to understand educational initiatives and convert them into engaging content.

- Digital &

- Social Media Content

- Develop engaging content for Instagram, Facebook, LinkedIn, YouTube, websites, and other digital platforms.

- Write social media captions, campaign content, video scripts, reels concepts, and promotional copy.

- Maintain consistency in tone, language, messaging, and brand identity across all platforms.

- Work closely with graphic designers and motion graphic designers to align visual and written content.

- Website &

- SEO Content

- Write and update website pages, blogs, landing pages, and admission-related content.

- Conduct keyword research and incorporate SEO best practices into content.

- Review website content regularly and recommend improvements for better engagement and visibility.

- Ensure content is accurate, relevant, grammatically correct, and optimized for search engines.

- Campaign &

- Marketing Content

- Develop content for admission campaigns, events, celebrations, school launches,



and promotional activities.

- Prepare creative briefs and content requirements for design and digital teams.

- Support marketing campaigns with strong headlines, campaign concepts, calls-to-action, and promotional messages.

- Adapt content for different audiences, including parents, students, teachers, and prospective families.

- Research &

- Storytelling

- Conduct research on education trends, competitors, audience preferences, and relevant topics.

- Convert information into meaningful and engaging stories.

- Identify opportunities to showcase student success stories, teacher achievements, school activities, and institutional milestones.

- Editing &

- Quality Control

- Proofread and edit content for grammar, spelling, clarity, accuracy, tone, and consistency.

- Review content created by junior writers and provide constructive feedback.

- Ensure all published content meets organizational standards and brand guidelines.

- Maintain consistency in terminology, formatting, and communication style.

- Team Coordination

- Work closely with the Marketing, Admissions, Academic, HR, Graphic Design, Video, and Social Media teams.

- Coordinate with graphic and motion graphic designers to ensure content and visuals communicate the same message.

- Guide and mentor junior content writers when required.

- Manage multiple content requirements and ensure timely delivery.

- Content Planning &

- Reporting





- Prepare monthly and weekly content calendars.

- Prioritize content requirements based on campaigns, events, admissions, and organizational priorities.

- Maintain a content tracker and monitor deadlines.

- Review content performance and suggest improvements based on engagement and audience response.

Required Skills &

- Competencies

- Excellent written and verbal communication skills.

- Strong command of English grammar, vocabulary, and sentence structure.

- Excellent storytelling and creative writing skills.

- Strong research and proofreading abilities.

- Knowledge of SEO and digital content writing.

- Understanding of social media platforms and digital marketing.

- Ability to write for different audiences and communication channels.

- Strong attention to detail.

- Ability to manage multiple projects and deadlines.

- Creative thinking and problem-solving ability.

- Valuable knowledge of MS Office / Google Workspace and content management tools.

Preferred Experience

- 4–7 years of relevant experience in content writing, copywriting, digital marketing, education, media, or a related field.

- Experience in developing content for educational institutions or service-based organizations will be an advantage.

- Portfolio demonstrating strong writing and campaign content is preferred.

Key Performance Indicators (KPIs)

- Quality and originality of content.

- Timely completion of assigned content.

- Website and SEO content performance.

- Social media engagement and content effectiveness.

- Accuracy and consistency of published content.

- Successful execution of marketing and admission campaigns.

- Content contribution to brand visibility and admissions.

Pay: ₹13,776.96 - ₹47,892.80 per month

Work Location: In person

📌 Senior Content Writer (Hyderabad)
🏢 Suraka Educational Society
📍 Hyderabad