Job Title: Senior Amazon Ads Manager

Location: Remote

Experience Required: 4+ Years in Amazon Advertising

Type: Full time (Contracted via Pare)

About the Role

Pare is hiring a Senior Amazon Ads Manager for a multi-brand Amazon business running two Seller Central accounts and roughly 500 active SKUs, with monthly ad spend in excess of $50,000 across Sponsored Products, Sponsored Brands, and Sponsored Display.

We are looking for an Advertising Manager who owns that spend end to end: someone who can hold TACoS down while volume grows, who knows where waste hides in a 500-SKU account, and who is comfortable making bid and budget decisions without waiting to be told.

This is a hands-on operator role, not a strategy-deck role. The business also advertises on Walmart, and wants someone who can extend what works on Amazon to that second channel.

What You'll Be Responsible For Amazon PPC Management

- Full-funnel campaign management across Sponsored Products, Sponsored Brands, and Sponsored Display in both Seller Central accounts, covering structure, targeting, bids, budgets, and placement adjustments
- Maintain a clean, segmented campaign architecture (brand vs non-brand, defensive, competitor, auto/discovery) across a catalogue of this size, including onboarding new SKUs and retiring dead ones
- Execute large-volume changes via bulk sheets. This account is too big to manage click-by-click in the console
- Ongoing search-term and placement analysis: harvest converting terms into exact match, adjust match types, tune placement modifiers, and prune what is not working
- Use Sponsored Brands and Brand Store placements to drive New-to-Brand orders and branded search, and report on whether new customers actually return

Walmart Advertising
- Extend the Amazon playbook to Walmart Connect and Walmart Marketplace
- Build and optimise campaigns on Walmart alongside the Amazon portfolio, and report on both together

Strategy & Performance Analysis
- Hit and defend agreed ACoS and TACoS targets at brand and portfolio level. Identify unprofitable spend and cut it; identify winners and scale them
- Build and maintain weekly and monthly reporting that ties ad spend to actual settlement revenue,



not just in-platform attributed sales
- Flag brands whose efficiency is deteriorating before it shows up in the P&L;
- Recommend where the next incremental dollar goes across brands, and make the case with data

Cross-Functional Collaboration
- Coordinate with listing, creative, and inventory so ad spend is not pushing traffic to poor listings or SKUs about to go out of stock
- Specify the reporting you need. There is an in-house development team available to build it
- Communicate recommendations clearly: what you would change, what it costs, and what you expect to happen

What We're Looking For Required

- 4+ years managing Amazon Sponsored Ads directly (agency or in-house/brand side both fine)
- Demonstrated experience managing $50,000+ per month in Amazon ad spend on a single account or portfolio. Be prepared to speak to the specifics
- Hands-on Walmart Connect or Walmart Marketplace advertising experience. The business runs Walmart alongside Amazon, and growing it is part of this role
- Experience with large catalogues: 250+ SKUs minimum, ideally 500+, across multiple brands or parent categories
- Hands-on fluency in Seller Central and the Amazon Ads console: campaign manager, bulk operations, search term and placement reports, Brand Analytics
- Strong command of the core metrics, and the judgement to know which one to optimise against in a given situation: ACoS, TACoS, ROAS, CPC, CVR, NTB share, break-even ACoS
- Advanced Excel or Google Sheets: pivot tables, lookups, and comfort working with 50,000+ row exports
- Ability to explain a recommendation in plain language

Nice to Have
- Experience across both FBA and FBM, and with multiple Seller Central accounts
- Familiarity with the profitability side: settlement reports, referral and FBA fees, promotional rebates,



and how they change the real break-even
- Amazon DSP or Amazon Marketing Cloud experience
- Experience briefing designers on Sponsored Brands and Sponsored Display creative, and reading creative performance data well enough to know what to ask for next
- Rules-based bidding or third-party tooling (Perpetua, Helium 10 Adtomic, Quartile, Scale Insights), plus the judgement to know when automation is the wrong answer
- SQL, Python, or Power BI/Looker for reporting automation
- Experience in health and personal care, industrial/B2B, or other regulated or niche categories
- Amazon Ads certification

Success in the First 90 Days

- 30 days: A full audit of both accounts delivered: campaign structure, wasted spend, gaps in SKU coverage, and a prioritised fix list
- 60 days: Targeting and bid refinements implemented across all active campaigns, with a reporting cadence live and trusted
- 90 days: Measurable movement on portfolio TACoS at flat or growing revenue, plus a documented budget reallocation plan for the following quarter

Who Typically Does Well In This Role The strongest candidates usually:

- Have personally managed meaningful Amazon ad budgets, not just reported on them
- Can explain the reasoning behind campaign decisions
- Think beyond simple ACoS optimisation
- Understand how PPC impacts organic rank and overall business growth
- Are comfortable owning a channel end to end with a short decision chain
- Are proactive communicators

Our Hiring Process Everything after you apply happens on the Screening tab of your Pare dashboard. Each stage unlocks as soon as the one before it is cleared.

1. Apply. Submit the form and verify your email. Your dashboard is created as you go.
2. CV review. Our AI-powered CV Analyzer scores your profile against this role's criteria.
3. Round 1, screening interview. 5 questions, recorded on video, under 20 minutes. 4 days to complete.
4. Round 2, assessment. 10 questions on real Amazon Advertising scenarios.
5. Round 3, face-to-face interview. A live video interview, booked from your dashboard.
6. Client introduction. Successful candidates go forward to the client's own process.

📌 Senior Amazon Ads Manager (India)
🏢 Pare
📍 India