Company : Taho Living

Department : Digital Marketing

Location : Delhi / NCR

Reporting To : Founder / Brand & Marketing Team

Compensation : ₹25,000 per month

Experience : 2-4 years preferred

About Taho Living :-

Taho Living is a design-led luxury furniture and home décor brand creating distinctive pieces rooted in materiality, craftsmanship and contemporary living.

As Taho Living enters its next phase of growth, we are looking to strengthen our in-house digital function with someone who can take hands-on ownership of the brand's performance marketing,

SEO and day-to-day website management.

About the Role :

We are looking for a Digital Performance & SEO Executive who understands that marketing a luxury brand requires a different approach from mass-market digital advertising.

The ideal candidate should have hands-on experience with Meta Ads, Google Ads, SEO, analytics and website backend management, along with prior exposure to luxury brands or high-value products and clientele.

A key part of the role will be understanding how to identify, reach and convert the right audience for Taho Living - including affluent and HNI/UHNI consumers, architects, interior designers and luxury homeowners - rather than simply maximising traffic or generating low-quality leads.

This is a full-time, in-office and execution-focused role dedicated to Taho Living.

Key Responsibilities :

- Performance Marketing: Plan, execute and continuously optimise paid campaigns across Meta and

Google. Manage targeting, retargeting, budgets, campaign structures and testing with a clear focus on generating qualified enquiries and converting digital spend into orders.

- SEO & Organic Growth: Manage Taho Living's on-page, off-page and technical SEO; conduct keyword and competitor research; optimise website pages and product content; monitor rankings and identify opportunities to improve relevant organic visibility.
- Luxury Audience Targeting:



Understand how to market high-value products to affluent and

HNI/UHNI audiences. Develop and refine digital audiences around luxury consumers, architects,

interior designers, homeowners and other relevant customer segments while maintaining Taho

Living's luxury positioning.

- Website Management & Conversion: Manage the day-to-day backend of the Taho Living website,

including product uploads, collections, content updates, banners, SEO metadata and landing pages.

Identify opportunities to improve the customer journey and conversion rate, while coordinating any technical development requirements with the external web developer.

- Analytics & Optimisation: Track the complete digital journey from traffic and enquiry generation through to conversion. Monitor campaign and website performance, identify what is and isn't working, conduct A/B tests where relevant, and make data-backed recommendations to improve results.
- Creative Coordination: Work closely with the brand and creative teams to identify what advertisements, formats, products and messaging are performing best and provide clear requirements for new campaign creatives and content.
- Reporting: Maintain clear weekly and monthly reporting across advertising spend, leads,

conversions, orders, revenue, ROAS, website performance, SEO performance and key learnings.

Who We're Looking For :

- 2-4 years of hands-on experience across performance marketing and digital marketing.
- Strong working knowledge of Meta Ads Manager and Google Ads.
- Practical experience with SEO, keyword research, on-page optimisation and technical SEO fundamentals.




- Experience using Google Analytics and Google Search Console, along with tools such as Ahrefs or

SEMrush.

- Experience managing the backend of an e-commerce or product-led website.
- Prior experience working with a luxury brand, luxury products or high-value clientele would be strongly preferred.
- An understanding of how marketing and targeting strategies differ when communicating with affluent and HNI/UHNI audiences.
- Strong analytical ability and comfort working with campaign and conversion data.
- Ability to independently execute campaigns rather than relying entirely on agencies.
- Good communication skills and the ability to coordinate effectively with creative, brand and website-development partners.

Education :

Graduate in Marketing, Business, Communications, IT or a related field.

Relevant hands-on experience and demonstrated digital performance will carry greater weight than academic qualifications.

Primary Objective :

The primary objective of this role is simple: Convert Taho Living's digital marketing efforts into actual business.

Traffic, impressions, reach, clicks and rankings are significant indicators - but they are not the end goal.

The ultimate measure of performance will be the individual's ability to use performance marketing,

SEO and the Taho Living website to consistently contribute towards qualified enquiries, conversions and orders.

What Success Looks Like :

We are looking for someone who is hands-on, analytical, commercially minded and performance-oriented - someone who can look beyond vanity metrics and understand whether

Taho Living's digital activity is actually contributing to sales.

The person should be equally comfortable inside Meta Ads Manager, analysing website and SEO performance, updating the website backend and working with the creative team to improve what customers ultimately see and respond to.

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