Role & responsibilities

- Architect and implement SFMC solutions across Email Studio, Journey Builder, Automation Studio, Contact Builder, and Mobile Studio

- Design data models within Contact Builder/Data Extensions, including relational data models and subscriber management

- Build and optimize AMPscript, SSJS, and SQL for personalization, energetic content, and automations

- Develop and maintain CloudPages for microsites, preference centers, forms, and gated content experiences

- Lead API integrations (REST/SOAP) between SFMC and Salesforce CRM, external systems, and third-party platforms

- Define and enforce coding standards, solution architecture, and best practices across the team

- Own technical delivery: sprint planning, code reviews, and troubleshooting production issues

- Collaborate with campaign/marketing teams to translate business requirements into scalable technical solutions

- Manage data privacy, deliverability,



and compliance requirements (CAN-SPAM, GDPR, CCPA)

- Guide CI/CD practices, deployment automation, and environment management (sandbox to production)

- Mentor junior/mid-level engineers and conduct technical interviews

- Assess and plan migration paths to SFMC Next (Marketing Cloud Next Generation) and align architecture with Salesforce's evolving platform roadmap

- Evaluate integration of Data Cloud and Einstein/AI-driven capabilities into existing SFMC implementations

- Strong hands-on expertise in AMPscript, SSJS, SQL, HTML/CSS.

- Deep knowledge of Journey Builder, Automation Studio, Email Studio, Contact Builder.

- Experience with SFMC APIs (REST/SOAP), Marketing Cloud Connect, and Salesforce CRM integration.

Preferred candidate profile

📌 Salesforce Marketing Cloud Developer (Pune)
🏢 Think People Solutions
📍 Pune