– SALES COACH

Department: Sales / Business Development

Designation: Sales Coach

Reporting To: Management

Location: Chennai

Employment Type: Full-Time

Job Summary The Sales Coach will be responsible for maintaining and improving the quality of customer calls handled by the BDE team. The role involves monitoring calls, identifying all kinds of skill gaps, providing individual feedback, and conducting focused training to improve customer conversations.

Key Responsibilities 1. Call Quality Monitoring

- Regularly monitor and evaluate BDE voice calls with customers.
- Assess calls based on predefined quality parameters.
- Identify gaps in communication, customer handling and sales approach.
- Maintain individual call quality evaluation records.

2. Communication & Voice Coaching

- Evaluate clarity, tone, confidence, professionalism and listening skills during calls.
- Identify communication habits that negatively affect customer interaction.
- Coach BDEs on effective verbal communication and customer engagement.

3. Product Knowledge

- Check the accuracy and completeness of product information communicated during calls.
- Identify product knowledge gaps and coordinate/ conduct necessary training.
- Ensure BDEs are able to explain products, features and applications correctly.

4. Negotiation & Objection Handling

- Evaluate how BDEs handle customer questions, objections and price negotiations.
- Identify ineffective approaches and provide suitable coaching.




- Train BDEs on practical negotiation and objection-handling techniques using real customer scenarios.

5. Individual Coaching

- Provide specific feedback based on monitored calls.
- Explain the gap and demonstrate the expected approach.
- Conduct one-to-one coaching where required.
- Re-monitor calls to check whether the identified issue has been corrected.

6. Best Practice Development

- Identify effective techniques used by BDEs who demonstrate solid call-handling skills.
- Document successful approaches and use them as examples for team coaching.
- Develop suitable call scenarios, examples and role plays for training.

7. Training & Quality Improvement

- Prepare training sessions based on actual gaps identified through call monitoring.
- Conduct mock calls, role plays and practical exercises.
- Track recurring call-quality issues and recommend corrective training.
- Submit periodic Call Quality & Training Reports to the Sales Head/Management.

Key Quality Parameters

- Communication & professionalism
- Voice clarity, tone and confidence
- Active listening
- Customer requirement understanding
- Product knowledge
- Product presentation
- Objection handling
- Negotiation
- Customer engagement
- Follow-up and closing approach

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits

- Leave encashment
- Paid time off
- Provident Fund

Experience:
- product sales: 10 years (Required)

Work Location: In person

📌 Sales Coach (F) (Chromepet)
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