- SALES &
- TARGET ACHIEVEMENTAchieve monthly, weekly and daily store sales targets. Monitor salesperson-wise targets and performance. Improve conversion ratio, average bill value and product mix. Focus on high-margin products, accessories and extended warranty sales. Ensure proper follow-up of all customer enquiries and pending leads. Drive repeat business and customer referrals.
- TEAM &
- MANPOWER MANAGEMENTManage and motivate the complete store sales team. Allocate daily targets to each salesperson. Conduct daily morning briefings and performance reviews. Monitor attendance, punctuality, grooming and discipline. Train staff on product features, offers, finance schemes and sales techniques. Identify low-performing employees and take corrective action. Maintain a positive, professional and target-oriented work workplace.
- CUSTOMER SERVICEEnsure every customer receives excellent service. Handle customer complaints and resolve issues quickly. Ensure proper product demonstration and explanation. Monitor customer feedback and Google reviews. Maintain strong relationships with regular and high-value customers. Ensure proper coordination for delivery, installation and after-sales service.
- STOCK &
- INVENTORY MANAGEMENTMonitor daily stock availability and movement. Ensure physical stock matches system stock. Control stock ageing and identify slow-moving products. Coordinate stock requirements with warehouse and management. Ensure proper receiving, transfer and dispatch procedures. Prevent stock damage, shortage, misuse and unauthorized movement. Ensure all products are properly displayed and tagged with correct prices.
- BILLING &
- SYSTEM CONTROLEnsure all sales are billed correctly through the authorized billing system. Verify customer details, GST details, payment mode and product information. Ensure no unauthorized billing, discount or payment method is used. Check daily billing reports and cash/collection reports. Ensure proper documentation for exchanges, cancellations and returns. Report system issues immediately to the concerned department.
- MARGIN &




- PROFITABILITYAchieve store-wise gross margin targets. Monitor brand-wise and category-wise profitability. Avoid unnecessary discounts and unauthorized price reductions. Promote products with better margin wherever appropriate. Monitor salesperson-wise margin performance. Control unnecessary store expenses and operational costs.
- DISPLAY &
- MERCHANDISINGMaintain attractive and organized product displays. Ensure all display products are clean, working and properly positioned. Check price tags, offer boards and promotional material regularly. Follow brand-wise and category-wise display guidelines. Ensure showroom presentation meets company standards.
- LEAD MANAGEMENT &
- FOLLOW-UPEnsure every enquiry is properly recorded and followed up. Review pending leads every day. Monitor salesperson-wise follow-up performance. Focus on converting old/pending enquiries into sales. Maintain proper customer database for future follow-ups.
- FINANCE &
- PAYMENT CONTROLEnsure all payments are collected through approved payment channels. Verify cash, card, UPI and finance transactions. Ensure daily cash reconciliation. Prevent unauthorized payment collection or personal-account transactions. Report any payment discrepancy immediately to management.
- DELIVERY &
- INSTALLATION COORDINATIONCoordinate with warehouse and delivery teams for timely delivery. Ensure customer delivery commitments are properly communicated. Coordinate installation requirements with the concerned team. Follow up on pending delivery and installation complaints. Ensure customer receives proper documentation at the time of delivery.
- DISCIPLINE &
- SOP COMPLIANCEEnsure complete compliance with company SOPs. Maintain store opening and closing procedures.



Ensure staff follows uniform and grooming standards. Monitor showroom cleanliness and housekeeping. Ensure employees follow company rules regarding billing, discounts, payments and stock. Immediately report serious violations to management.
- REPORTING &
- MISStore Manager must submit/verify: Daily Sales Report Salesperson-wise Performance Report Daily Collection Report Stock &
- Stock Shortage Report Ageing Stock Report Pending Lead Report Exchange/Return Report Customer Complaint Report Extended Warranty Performance Store Expense Report Monthly Target vs Achievement Report 13. KEY PERFORMANCE INDICATORS (KPI)KPIMeasurementSales TargetMonthly Target vs AchievementGross MarginTarget vs ActualConversionEnquiry vs BillingAverage Bill ValueMonthly AverageExtended WarrantyTarget vs AchievementAccessories SalesTarget vs AchievementStock AccuracyPhysical vs SystemAgeing StockReduction in Old StockCustomer SatisfactionComplaints &
- ReviewsLead Follow-upPending Leads &
- ConversionStaff ProductivitySalesperson-wise PerformanceAttendancePunctuality &
- DisciplineStore ExpensesBudget vs Actual14. DAILY STORE MANAGER CHECKLISTOpeningCheck showroom cleanliness. Check staff attendance and grooming. Check display products and price tags. Review previous day's sales. Set today's store and salesperson targets. Review pending customer enquiries.

During Business

HoursMonitor customer handling. Monitor salesperson performance. Check billing and payment procedures. Review stock movement. Follow up on important customers and pending leads. Handle customer complaints.

Push margin, accessories and extended warranty opportunities. ClosingVerify daily sales. Verify cash and payment reconciliation. Review pending leads. Check stock/system discrepancies. Review salesperson performance.

Prepare daily MIS. Ensure showroom and systems are properly closed. STORE MANAGER – PRIMARY RESPONSIBILITY “The Store Manager is responsible for the complete performance of the store — Sales, Profit, People, Stock, Customer Service, Discipline and Operations.”

📌 Retail Store Manager (Surat)
🏢 Virat Sales India Private
📍 Surat