Job Profile Overview

Target Salary Budget: ₹50,000 – ₹60,000 per month CTC

Key Experience Required: 3–6 years in FMCG / Fresh Food / Dairy / Ready-to-Cook Batter (GT, Modern Trade, Local Kiranas, & Supermarkets)

Role Nature: 70% Field Visits & Business Development, 30% Account Management, Logistics & Operations

Key Result Areas (KRAs) & Measurable KPIs

1. Revenue Generation & Secondary Sales Target (Weightage: 35%)

Objective: Drive consistent monthly product off-take and hit targets.

Key Deliverables:

Achieve 100% of the assigned monthly sales target for fresh batters and food products.

Monitor daily beat plan execution and secondary sales tracking via field reporting.

KPIs:

Sales Target Achievement: Minimum 90–100% target monthly attainment.

Month-on-Month Revenue Growth: Achieve 5% –10% MoM growth in product volume.

2. Retail Network Expansion & Outlet Coverage (Weightage: 30%)

Objective: Expand product reach by onboarding current kirana stores, regional supermarkets, and standalone food retailers using existing field network.

Key Deliverables:

Conduct mandatory daily market/field visits (typically 10–20 stores/day).

Convert new retail outlets to carry the product range.

KPIs:

New Store Acquisition: Onboard 20–30 new active retail touchpoints per month.

Billed Outlet Expansion: Maintain an active outlet billing percentage of over 85% on existing routes.

3. Distributor & Channel Partner Management (Weightage: 20%)

Objective:



Maintain healthy relationships with local distributors, stockists, and retail key accounts.

Key Deliverables:

Ensure timely order collection, payment recovery, and dispatch coordination.

Address distributor grievances and manage credit cycles.

KPIs:

Payment Collection / Outstanding Days (DSO): Maintain credit cycles within 7 to 15 days (or local standard).

Distributor Primary Sales Target: Ensure 100% aligned replenishment between primary and secondary sales.

4. In-Store Merchandising & Competitor Intelligence (Weightage: 15%)

Objective: Maximize brand visibility at point of sale (POS) and keep track of competitor moves.

Key Deliverables:

Secure prime shelf space inside retail chillers / open display boxes.

Report competitor pricing, schemes, new product launches, and retail push daily.

KPIs:

Share of Shelf (SoS): Secure top position in dedicated refrigerated units across top-tier stores.

Marketing POS Execution: Deploy brand banners, POS material, and trial schemes accurately at retail points.

Daily Field Activity Expectations

Daily Field Visits: Minimum 10–20 retail visits daily based on designated market beats.

Order & Chiller Audits: Inspect product storage conditions, expiry dates, and place new orders.

Daily Reporting: Log sales orders, new store conversions, and stock returns on the sales app/EOD reporting system.

Pay: ₹45,000.00 - ₹55,000.00 per month

Benefits

- Provident Fund

Work Location: In person

📌 Retail Manager (Marol)
🏢 Kamats India
📍 Marol