Role: Retail Business Development Manager /n Location: Pune, Maharashtra OR Ahmedabad, Gujarat (one position per city) /n Function: Sales & Channel Development /n Reports To: State / Zonal Sales Head /n Employment Type: Full-time /n KisanKraft Limited is a Bengaluru-headquartered agricultural equipment and power tools company, with a 46-acre manufacturing facility in Nellore, a dealer network of over 5,000 partners, and exports to 16+ countries. This position will work to develop retail business models for exclusive showroom, franchise-outlet in the assigned city. /n The Retail Business Development Manager will define the concept, develop strategy, promotion and business development activities. /n /n

- You will drive identifying and recruiting franchisors, building and growing the exclusive showrooms, franchise outlets, drives primary/secondary sales, and executes local promotional and market-development activity.

/n

- You will drive, track and analyse sales performance, primary/secondary sales and market activation of the franchise retail outlet in the assigned city. You will need present causes for successes, failures, and future steps suggestion and arrive at a consensus for revisions.

/n /n Key Responsbilities /n • Retail Sales Development – Showroom design, product mix and placement /n Drive footfall, conversion, and revenue growth at the franchise retail outlet. /n • Secondary Sales – Drive secondary sales from the retail outlet and city dealer network into end-customer hands, /n Tracking and improving stock turnaround and channel offtake. /n • Promotional & Market Activation – Plan and execute local promotional activities /n Farmer meets, product demonstrations,



in-outlet campaigns, local advertising /n Tie-ups to build brand visibility and drive walk-ins. /n Digital marketing campaigns: convert leads generated into orders /n • Channel & Relationship Management – Build and maintain relationships with primary and secondary dealers /n End User channels e.g., nursery, agri-institutes and the farmers in the assigned city and surrounding catchment area; /n Ensure adherence to agreed retail and franchise standards, including preferred display of our products. /n • Performance Tracking & Reporting – Track outlet performance against sales target, and promotional-activity targets /n Report regularly to the State/Zonal Sales Head. /n • Franchise Store Maintenance – Ensure the franchise outlet is maintained in line with KisanKraft's brand, display, hygiene /n Ensure operational standards, including store layout, signage, product display, and upkeep. /n • Product & Merchandising Compliance – Ensure the franchise outlets reflect the agreed product range, merchandising, pricing, and service standards /n Coordinate stock availability with the supply chain team. /n • After Sales Service – Ensure that franchise outlets have highest after-sale service standards, including spare part availability, trained mechanics.



/n Arrange pre and post season service camps to increase customer satisfaction, and service revenue for dealers. /n Provide training for franchise and dealer mechanics, as needed at our regional offices or at factory. /n • Market Intelligence – Gather ground-level intelligence on competitor activity, farmer preferences, and local market trends to assess city-level sales and develop franchise strategy. /n Candidate Requirements: /n /n

- Graduate in any discipline

/n

- Added advantage: MBA/PGDM in Sales, Marketing, or Rural Management

/n

- 4–8 years of experience in retail sales, channel sales, or distribution, ideally in agri-inputs, farm equipment, consumer durables, or FMCG/FMCD.

/n

- Strong track record in secondary sales generation and channel/dealer relationship management.

/n

- Experience planning and executing on-ground promotional and activation campaigns.

/n

- Willingness to travel within the city and surrounding catchment/district.

/n

- Local market knowledge of assigned territory and surrounding agricultural belts is an advantage.

/n

- Proficiency in the local language of assigned territory

/n /n Key Attributes: /n /n

- Entrepreneurial and rural channel/retail experience.

/n

- Robust relationship-building and influencing skills.

/n

- Data-oriented — comfortable tracking sell-out, stock, and promotional-activity metrics.

/n

- Self-starter, able to operate with a high degree of autonomy in a single-city market.

/n /n How to Apply: Please email your resume to [email protected] with the subject line "Retail Business Development Manager – Application".

📌 Retail Business Development Manager (Pune)
🏢 KisanKraft
📍 Pune