11 Sep
|
Tech Profuse
|
Bengaluru
11 Sep
Tech Profuse
Bengaluru
Job Overview:
We are looking for a PPC Executive with 2-3 years of experience in managing paid advertising campaigns. The candidate should have valuable hands-on experience with Google Ads and should be comfortable analyzing campaign performance and making regular optimizations.
Key Responsibilities:
- Manage and monitor PPC campaigns on Google Ads and other paid advertising platforms.
- Perform keyword research and identify relevant keywords for campaigns.
- Create and update ad copies, ad groups, and campaigns.
- Monitor important metrics such as CPC, CTR, conversions, CPA, and ROAS.
- Optimize campaigns based on performance and business requirements.
- Manage campaign budgets and bids to achieve better results.
- Analyze campaign data and prepare regular performance reports.
- Coordinate with the content, SEO, and marketing teams when required.
- Conduct A/B testing of ads and landing pages.
- Keep up with the latest changes and trends in paid advertising.
Required Skills:
- 2-3 years of experience in PPC/Paid Search.
- Good knowledge of Google Ads.
- Experience in keyword research, campaign setup, and optimization.
- Basic knowledge of Google Analytics/GA4.
- Good understanding of CPC, CTR, CPA, conversions, and ROAS.
- Good analytical and reporting skills.
- Working knowledge of MS Excel/Google Sheets.
- Good communication skills.
📌 Ppc Specialist (Bengaluru)
🏢 Tech Profuse
📍 Bengaluru