We are looking for a performance-focused PPC Specialist with strong hands-on experience in both Google Ads and Meta Ads (Facebook & Instagram). The role will be responsible for generating qualified leads, managing advertising budgets, and continuously improving CPL, conversions, and ROI.

Key Responsibilities

Google & Meta Ads

- Plan, create, manage, and optimize Google Ads and Meta Ads campaigns.
- Manage Search, Performance Max, Display, YouTube, Lead Generation, Conversion, and Remarketing campaigns as required.
- Conduct keyword, competitor, and audience research.
- Manage bidding, budgets, targeting, negative keywords, ad copies, and creatives.
- Optimize campaigns for CPL, CPA, conversions, lead quality, and ROAS.

Tracking & Performance

- Set up and monitor conversion tracking, Google Analytics, Google Tag Manager, and Meta Pixel.
- Conduct A/B testing of ads, audiences, creatives, and landing pages.
- Monitor campaign performance, identify issues, and take corrective actions.




- Manage and allocate advertising budgets based on performance.
- Prepare weekly/monthly performance reports and achieve lead-generation and ROI targets.

Requirements

- 35 years of hands-on PPC / Performance Marketing experience.
- Solid expertise in Google Ads and Meta Ads, especially lead-generation campaigns.
- Proven ability to improve CPL, CPA, conversion rates, and ROI/ROAS.
- Strong knowledge of conversion tracking and attribution.
- Experience with Google Analytics, GTM, and Meta Pixel.
- Strong analytical, optimization, and budget-management skills.
- Ability to independently own campaign performance and deliver targets.

Key Performance Areas

- Number of qualified leads generated
- Cost per Lead / Cost per Acquisition
- Lead quality
- Conversion rate
- Return on advertising spend
- Effective utilization of advertising budget

📌 PPC Specialist (Google Ads & Meta Ads) (Mumbai)
🏢 DiTech Process Solutions
📍 Mumbai