Job Summary

We are a growing software design and development company looking for a Performance Marketing Specialist to drive qualified leads, enquiries, and conversions for our technology services. This role focuses on executing and optimizing digital and offline marketing strategies to support business growth, lead quality, sales pipeline, and customer acquisition.

The ideal candidate should understand B2B performance marketing, offline lead generation, sales funnels, and ROI-driven marketing for IT and software services.

Key ResponsibilitiesDigital & Performance Marketing

- Plan, execute, and optimize paid marketing campaigns to generate B2B leads for software development, web design, and technology services.
- Manage campaigns across platforms such as Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and remarketing channels.
- Drive performance improvements across key metrics like CPL, CPA, Conversion Rate, ROAS, and Lead Quality.
- Run A/B tests on ad creatives, ad copies, targeting strategies, and landing pages.
- Optimize lead funnels from ad click to enquiry, ensuring high-intent lead generation.
- Manage and optimize monthly advertising budgets to maximize ROI.
- Implement and monitor conversion tracking, pixels, and analytics using Google Analytics / GA4.
- Coordinate with design, content, web development, and sales teams to align campaigns with service offerings.

Offline Marketing & Lead Generation
- Develop and execute offline B2B marketing strategies to generate leads and strengthen the company's presence in the IT and technology services market.
- Plan and execute direct outreach, corporate visits, client meetings, networking activities, and partnership opportunities to generate business enquiries.
- Identify relevant industries, companies, and decision-makers for targeted offline prospecting.
- Build and maintain a database of potential clients, business contacts, and prospects generated through offline activities.
- Coordinate with the sales team to ensure timely follow-up, lead qualification, meetings, proposals, and conversions from offline leads.
- Support the development of brochures, company profiles, presentations,



business proposals, promotional material, and other offline marketing collateral.
- Explore corporate tie-ups, referral partnerships, channel partnerships, and other business-development opportunities.
- Track offline leads and measure their progress from prospecting → enquiry → meeting → proposal → conversion.
- Analyze the effectiveness and ROI of offline marketing activities and recommend improvements.

Sales & Marketing Coordination
- Work closely with the sales/business development team to align digital and offline lead-generation strategies with sales targets.
- Provide qualified leads to the sales team and monitor lead status throughout the sales funnel.
- Participate in client meetings, business presentations, networking events, and other activities when required.
- Understand client requirements and coordinate with internal teams to ensure the right service positioning.
- Support sales teams with campaign insights, prospect information, marketing collateral, and lead intelligence.
- Identify opportunities to improve lead-to-sale conversion rates through better targeting, communication, and follow-up strategies.

Reporting & Analysis
- Prepare performance reports, insights, and recommendations for management.
- Track digital and offline lead sources and evaluate their contribution to the sales pipeline.
- Monitor campaign performance, lead quality, conversion rates, acquisition costs, and ROI.
- Maintain proper records of leads, campaigns, meetings, follow-ups, and conversions.
- Stay updated with performance marketing trends, B2B lead-generation strategies, offline marketing methods, and platform policy changes.

Required Skills & Qualifications
- Bachelor's degree in Marketing, Business, or a related field.




- Experience in marketing software development, web design, SaaS, or IT services.
- Hands-on experience in performance marketing and B2B lead generation.
- Strong working experience with Google Ads and Meta Ads (mandatory).
- Experience with offline B2B marketing, corporate outreach, networking, or lead generation.
- Knowledge of Google Analytics / GA4 and conversion tracking.
- Strong analytical and reporting skills.
- Positive understanding of landing pages, sales funnels, lead qualification, and conversion optimization.
- Understanding of both online and offline sales/marketing processes.
- Excellent coordination, communication, presentation, and negotiation skills.
- Ability to work closely with sales, design, content, and business development teams.

Preferred Skills
- Exposure to LinkedIn Ads for B2B lead generation.
- Experience in IT services / software development sales and marketing.
- Knowledge of CRM systems and lead tracking.
- Understanding of CRO and landing page optimization.
- Experience in corporate networking, exhibitions, conferences, or industry events.
- Experience with referral, partnership, and channel-based lead generation.
- Agency or startup experience.

Key Performance Indicators (KPIs)

Digital Performance

- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Lead Quality
- Conversion Rate
- ROI / ROAS
- Website / Landing Page Conversion Rate

Offline Performance

- Number of Qualified Offline Leads
- Corporate/Client Meetings Generated
- Networking & Business Opportunities Generated
- Lead-to-Meeting Conversion Rate
- Meeting-to-Opportunity Conversion Rate
- Offline Lead-to-Sale Conversion Rate
- Revenue Generated from Offline Leads
- ROI of Offline Marketing Activities

Overall Business Contribution

- Total Qualified Leads Generated
- Lead-to-Sales Conversion Rate
- Contribution to Sales Pipeline
- Revenue Contribution
- Quality and consistency of lead generation
- Integration of Digital + Offline Marketing efforts

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits

- Provident Fund

Work Location: In person

📌 Performance Marketing Specialist (Pitam Pura)
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📍 Pitam Pura