Key Responsibilities
- Understand customer behaviour & own briefing for creative ad assets formats, hooks, angles & payoffs
- Create a structured creative testing & measurement funnel
- Plan, launch, and scale campaigns across Meta, Google, Amazon & Q-com platforms; define metrics and review cadence
- Work with content, design & tech teams to make changes on the website that improve metrics across the acquisition funnel – from landing to conversion
- Track audience demographics, quality & retention linked to creative performance
Required Skills & Experience
- 3 - 6 years in performance marketing, with at least 2 years in a D2C brand
- Proven track record of structured experimentation, across creatives and landing pages
- Knowledge of GA4 and retention marketing tools
- High ownership, structured thinking, and the ability to move between strategy and execution
📌 Performance Marketing Manager (Mumbai)
🏢 Qrata
📍 Mumbai