Senior Performance Marketing Executive / Performance Marketing Manager

Experience: 4–5 years

Department: Performance Marketing

Employment Type: Full-time

Job Summary

We are looking for an experienced Performance Marketing professional with 4–5 years of hands-on experience in managing and optimizing paid digital campaigns. The candidate will be responsible for planning and executing PPC, paid social, display, remarketing, and other performance marketing campaigns to drive qualified traffic, conversions, revenue, and overall business growth.

The ideal candidate should have strong analytical skills, experience managing campaign budgets, and the ability to independently identify opportunities, optimize campaigns, and communicate performance insights to internal stakeholders.

Roles & Responsibilities

- Develop and execute performance marketing strategies aligned with business and revenue objectives.
- Plan, launch, manage, and optimize campaigns across Google Ads, Meta Ads, display, remarketing, and other relevant paid channels.
- Manage campaign budgets and ensure efficient allocation of advertising spend.
- Monitor key performance metrics including ROAS, ROI, CPA, CPC, CTR, CPM, conversion rate, revenue, and customer acquisition cost.
- Conduct keyword research, audience research, competitor analysis, and campaign planning.
- Create and manage Search, Shopping, Display, Performance Max, and remarketing campaigns as applicable.
- Develop and test effective ad copies, headlines, creatives, audiences, keywords, landing pages, and calls-to-action to improve conversion rates.
- Continuously optimize campaigns based on performance data, including bids, budgets, targeting, keywords, placements, and audiences.
- Identify underperforming campaigns and take corrective actions to improve efficiency and profitability.
- Conduct A/B testing of creatives, ad copies, landing pages, audiences, and campaign strategies.
- Monitor website conversion tracking, pixels, events,



UTM parameters, and analytics data to ensure accurate campaign measurement.
- Work with the website/e-commerce team to improve landing page performance and conversion rates.
- Analyze customer acquisition, sales, and conversion data to identify opportunities for growth.
- Monitor competitors' advertising strategies, offers, keywords, creatives, and market positioning.
- Prepare daily, weekly, and monthly performance reports with actionable insights and recommendations.
- Present campaign performance, growth opportunities, and optimization plans to management and internal stakeholders.
- Keep up to date with changes in Google Ads, Meta Ads, SEO/PPC trends, analytics tools, and digital advertising practices.
- Coordinate with creative, content, e-commerce, sales, and product teams to ensure effective campaign execution.
- Maintain proper campaign documentation, budgets, reporting dashboards, and performance records.
- Take ownership of achieving campaign KPIs, revenue targets, and overall marketing efficiency.

E-Commerce Responsibilities – Preferred
- Experience managing paid campaigns for an e-commerce business is preferred.
- Understanding of e-commerce conversion funnels, product sales, cart abandonment, remarketing, and customer acquisition.
- Experience with Google Merchant Center and Shopping/Product Feed management is an advantage.
- Understanding of product-level campaign performance and revenue attribution.
- Experience working with Shopify, WooCommerce, or other e-commerce platforms will be an advantage.

SALARY UPTO 50K Required Experience,



Skills & Qualifications
- Bachelor's degree in Marketing, Business Administration, Commerce, or a related field.
- 4–5 years of hands-on experience in Performance Marketing / PPC / Paid Media / Digital Marketing.
- Solid practical experience with Google Ads and Meta Ads.
- Experience managing significant advertising budgets and optimizing campaigns for business results.
- Strong understanding of PPC, paid social, display advertising, remarketing, and conversion optimization.
- Proficiency in Google Analytics / GA4, Google Ads, Meta Ads Manager, Google Tag Manager, and Excel/Google Sheets.
- Strong knowledge of campaign reporting and performance metrics.
- Excellent analytical and problem-solving skills.
- Ability to interpret data and convert insights into actionable marketing strategies.
- Strong communication and presentation skills.
- Ability to independently manage multiple campaigns and priorities.
- Experience working with cross-functional teams in a fast-paced environment.

Preferred Skills
- Experience in an e-commerce company or D2C brand.
- Experience with Shopify or other e-commerce platforms.
- Knowledge of Google Merchant Center and product feeds.
- Experience with conversion tracking and attribution.
- Knowledge of landing-page CRO and A/B testing.
- Experience with affiliate marketing or other performance channels.
- Basic understanding of SEO and organic search performance.
- Experience creating and maintaining marketing dashboards.

Key Performance Indicators (KPIs)
- ROAS / ROI
- Revenue generated through paid campaigns
- Cost per Acquisition (CPA)
- Conversion Rate
- CTR and CPC
- Customer Acquisition Cost (CAC)
- Campaign profitability
- Qualified traffic and conversions
- Monthly/quarterly revenue and growth targets
- Budget utilization and efficiency

Pay: Up to ₹50,000.00 per month

Benefits

- Provident Fund

Work Location: In person

📌 Performance Marketing Manager (Noida)
🏢 wishbag online
📍 Noida