Experience: 4–5 Years

Industry: Real Estate

Employment Type: Full-Time

Location: Noida

? Job SummaryWe are looking for an experienced Performance Marketing Manager with solid expertise in Meta Ads and Google Ads to drive high-quality real estate leads, optimize campaign performance, and scale digital acquisition across residential, commercial, luxury, and investment properties.

The ideal candidate should have hands-on experience managing high-budget real estate campaigns, strong knowledge of lead-generation funnels, audience targeting, campaign optimization, and performance analytics.

? Key Responsibilities

- Plan, launch, and manage Meta Ads (Facebook & Instagram) and Google Ads campaigns for real estate projects.
- Develop strategies for lead generation, lead quality improvement, and cost optimization.
- Manage campaigns across different segments including residential, commercial, luxury real estate, and NRI markets.
- Conduct audience research, competitor analysis, and market research.
- Monitor key performance metrics including CPL, CTR, CPC, Conversion Rate, Lead Quality and ROAS.
- Manage Google Search, Display, Performance Max and YouTube campaigns.
- Manage Meta Lead Ads, Website Conversion, and Remarketing campaigns.
- Implement and monitor Meta Pixel, Conversion API (CAPI), Google Tag Manager, GA4, and conversion tracking.
- Work closely with the Sales, CRM, Creative, and Business Development teams to improve lead-to-site-visit and lead-to-booking conversion.
- Analyze CRM data and identify high-performing campaigns, locations, audiences, and projects.




- Manage and optimize digital marketing budgets to maximize qualified lead generation.

? Required Skills & Experience
- 4–5 years of hands-on experience in Performance Marketing, preferably in the Real Estate industry.
- Strong expertise in Meta Ads Manager and Google Ads.
- Proven experience generating qualified real estate leads.
- Strong understanding of real estate buyer journeys and lead-generation funnels.
- Good understanding of Google Analytics 4, Google Tag Manager, and conversion tracking.
- Knowledge of Meta Pixel, CAPI, and CRM integrations.
- Strong analytical and problem-solving skills.
- Ability to interpret campaign data and make performance-driven decisions.
- Excellent understanding of targeting, retargeting, lookalike audiences, keyword research, and remarketing.
- Experience with high-ticket/luxury real estate campaigns will be an advantage.

⭐ Preferred CandidateCandidates with experience in generating leads for ₹1 Cr+, ₹2 Cr+, ₹5 Cr+ and luxury real estate projects, as well as NRI/international real estate campaigns, will be preferred.

? Key Performance Expectations

- Improve lead quality while maintaining competitive CPL
- Increase qualified leads and conversion rates
- Scale successful campaigns efficiently
- Improve lead → site visit → booking performance
- Deliver clear, data-driven campaign insights

? How to ApplyInterested candidates can share their updated CV along with relevant campaign experience/performance metrics.

- Subject: Application – Performance Marketing Manager | Real Estate
- Email- [email protected]

📌 Performance Marketing Manager – Real Estate (Noida)
🏢 Invest Advise
📍 Noida