Role Overview

We are looking for a Performance Marketing Manager with experience in Fashion, Apparel, Lifestyle, Retail, D2C, or E-commerce to drive digital growth initiatives across performance marketing, paid media, analytics, e-commerce, and customer acquisition.

The role will be responsible for developing and executing digital growth strategies, personally managing and optimizing paid media campaigns, managing digital marketing budgets, strengthening analytics and attribution, driving website and conversion optimization, supporting CRM and retention initiatives, and contributing to overall digital revenue and customer growth.

This is a hands-on role, requiring strong expertise in campaign execution, optimization, performance analysis, and scaling of digital marketing initiatives.

Key Responsibilities

- Performance Marketing & Digital Growth

- Develop and execute end-to-end performance marketing strategies aligned with business and revenue objectives.
- Personally manage the day-to-day execution and optimization of performance marketing campaigns.
- Drive customer acquisition, revenue growth, and marketing efficiency across digital channels.
- Develop monthly, quarterly, and annual performance marketing plans.
- Identify new growth opportunities across digital acquisition channels.
- Develop strategies to scale customer acquisition while maintaining healthy CAC and profitability.
- Continuously test and implement new approaches to improve campaign performance.

2. Paid Media – Hands-on Execution
- Personally plan, launch, manage, optimize, and scale paid media campaigns across relevant digital advertising channels.
- Manage campaign structures, targeting, audiences, bidding, budgets, placements, creatives, and optimization strategies.
- Monitor campaign performance closely and take timely corrective actions.
- Optimize campaigns to improve ROAS, CAC, CPA, CTR, CVR, revenue, and profitability.
- Analyze audience, creative, product, campaign, and channel-level performance to identify growth opportunities.
- Test new audiences, creatives, messaging, offers, campaign structures, and bidding strategies.
- Scale high-performing campaigns while maintaining efficiency and profitability.
- Stay updated with changes in digital advertising, measurement, targeting, and acquisition practices.

3. Budget & Performance Management
- Own and manage digital marketing budgets across relevant acquisition channels.
- Allocate budgets based on performance, business priorities, seasonality, inventory, and profitability.
- Monitor daily and monthly spend against revenue and performance targets.
- Forecast spend, revenue, CAC, ROAS, and marketing contribution.
- Reallocate investments toward high-performing campaigns, products, audiences, and channels.
- Ensure marketing investments are aligned with overall business and profitability objectives.

4. Analytics, Tracking & Reporting
- Analyze marketing performance using analytics, advertising, and reporting platforms.
- Monitor key metrics including ROAS, CAC, CPA, CTR, CPC, CVR, AOV, LTV, revenue, and contribution margin.




- Develop and maintain performance dashboards and regular management reports.
- Identify trends, performance gaps, and opportunities through data analysis.
- Work with Analytics and Technology teams to ensure accurate conversion tracking and measurement.
- Support implementation and improvement of tracking, attribution, pixels, tags, and other measurement frameworks.
- Translate data into clear business recommendations and actionable optimization plans.

5. Conversion Rate Optimization
- Identify opportunities to improve website conversion and digital revenue.
- Analyze landing pages, product pages, checkout journeys, and customer behavior.
- Partner with Product, UX/UI, Technology, and E-commerce teams on CRO initiatives.
- Support A/B testing and experimentation across landing pages, offers, messaging, and customer journeys.
- Identify conversion drop-offs and recommend initiatives to improve CVR and reduce cart abandonment.

6. CRM, Retention & Remarketing
- Work closely with CRM and Customer Lifecycle teams to improve repeat purchases and customer lifetime value.
- Develop and optimize remarketing strategies across relevant digital channels.
- Leverage customer segments and first-party data to improve acquisition and retention performance.
- Align acquisition and retention initiatives to improve customer profitability.
- Track the effectiveness of remarketing, retention, loyalty, and lifecycle initiatives.

7. E-commerce & Digital Commerce Growth
- Partner with the E-commerce and Merchandising teams to drive online revenue growth.
- Identify high-potential products, categories, collections, and customer segments.
- Align marketing investments with product availability, pricing, promotions, and business priorities.
- Analyze digital sales performance and identify opportunities to improve traffic, conversion, and revenue.
- Support new product launches, seasonal campaigns, promotional events, and business growth initiatives.

8. Creative Performance & Testing
- Work closely with Creative and Content teams to develop performance-oriented advertising assets.
- Identify winning creative formats, messaging, propositions, and customer hooks.
- Establish structured creative testing frameworks.
- Analyze creative performance and provide actionable feedback.
- Continuously test recent creative concepts to improve CTR, CVR, CAC, and ROAS.

9. Team & Agency Management
- Lead and mentor the Performance Marketing team.
- Set clear KPIs and ensure accountability for performance outcomes.
- Manage external agencies and partners where required.
- Provide strategic direction while remaining directly involved in campaign execution and optimization.
- Build a culture of experimentation,



data-driven decision-making, ownership, and continuous improvement.

10. Cross-functional Collaboration
- Work closely with E-commerce, Merchandising, CRM, Analytics, Product, Creative, Finance, and Technology teams.
- Align digital marketing initiatives with overall business objectives.
- Partner with Finance to understand revenue, margins, CAC, and profitability.
- Collaborate with Merchandising and E-commerce teams to identify growth opportunities.
- Ensure marketing, product, customer, and commercial teams work toward common growth objectives.

Desired Candidate Profile

- 5–8 years of experience in hands-on Performance Marketing, Digital Marketing, Growth Marketing, or E-commerce.
- Experience in Fashion, Apparel, Lifestyle, Retail, D2C, or E-commerce is strongly preferred.
- Proven track record of personally managing and scaling digital advertising campaigns.
- Strong understanding of paid acquisition, campaign optimization, audience targeting, bidding, creative testing, and budget management.
- Experience managing significant digital marketing budgets.
- Strong understanding of ROAS, CAC, CPA, CTR, CVR, AOV, LTV, revenue, and profitability.
- Strong analytical and problem-solving skills with the ability to turn data into actionable decisions.
- Experience with digital analytics, conversion tracking, attribution, and performance reporting.
- Understanding of CRO, landing page optimization, and customer journey optimization.
- Strong commercial orientation with an understanding of revenue and profitability.
- Excellent communication and stakeholder management skills.
- High ownership and willingness to work hands-on at campaign and platform level.

Mandatory Requirement

This is a hands-on performance marketing role.

The candidate must have personally:

- Built and launched paid media campaigns.
- Managed campaign budgets.
- Optimized targeting, bidding, audiences, creatives, and campaign structures.
- Analyzed campaign-level performance.
- Made optimization decisions based on data.
- Scaled successful campaigns.
- Diagnosed and resolved performance issues.

Candidates whose experience is primarily limited to managing agencies, reviewing reports, or setting high-level strategy without direct campaign execution will not be considered.

Preferred Qualifications

· Bachelor’s degree in Computer Science, Information Technology, Computer Engineering, or a related technical discipline preferred.

· MBA in Marketing, Digital Business, or a related discipline is an added advantage.

· Google Ads Certification.

· Google Analytics (GA4) Certification.

· Experience with Shopify, Magento, Salesforce Commerce Cloud, or similar e-commerce platforms.

· Knowledge of CRM automation, CDP, MarTech tools, APIs, analytics platforms, and digital transformation initiatives.

Key KPIs

•Revenue Growth

•Digital Revenue Contribution

•ROAS / ROMI

•CAC Optimization

•Customer Lifetime Value (LTV)

•Conversion Rate (CVR)

•Repeat Purchase Rate

•Marketplace Revenue Growth

📌 Performance Marketing Manager (Gurugram)
🏢 Lecoanet Hemant
📍 Gurugram