Key Responsibilities

- Conduct in depth market research and competitor analysis for client brands to identify opportunities and trends

- Develop and lead data driven marketing strategies tailored to each client's goals and target audience

- Plan, execute, and optimize performance marketing campaigns across Meta Ads, Google Ads, and other paid channels

- Lead and mentor the marketing team, assigning tasks and ensuring quality and timely delivery

- Oversee content strategy and content creation across social media, blogs, and ad creatives

- Manage SEO, SEM, email marketing, and other digital marketing initiatives

- Track, analyze, and report on campaign performance (CAC, ROAS, CTR, conversion rates, etc.)

- Manage marketing budgets and allocate spend for maximum ROI

- Stay updated on digital marketing trends, platform algorithm changes, and emerging tools

- Collaborate with design and sales teams to align marketing efforts with overall business goals

- Present strategies, performance reports, and insights to clients and leadership

Required Skills

- 3+ years of experience in performance/digital marketing,



with at least 1 year in a leadership or team lead role

- Proven expertise in running and optimizing paid campaigns on Meta Ads, Google Ads, and other platforms

- Strong analytical skills comfortable with market research, data analysis, and reporting tools (Google Analytics, Meta Business Suite, etc.)

- Solid understanding of SEO, SEM, content marketing, and social media strategy

- Experience managing multiple client brands/campaigns simultaneously

- Strong leadership and team management skills

- Excellent communication and client-presentation skills

- Ability to build marketing strategies from scratch based on market/audience research

Positive to Have

- Experience in an agency environment managing multiple client accounts

- Familiarity with marketing automation tools (HubSpot, Mailchimp, etc.)

- Basic knowledge of graphic design/video editing tools (Canva, Adobe Suite) to guide content teams

- Certifications in Google Ads, Meta Blueprint, or similar

Pay: ₹22,000.00 - ₹32,000.00 per month

Work Location: In person

📌 Performance Marketing Expert (Ernakulam)
🏢 Etica Stories
📍 Ernakulam