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This role requires a combination of analytical, creative, strategic and AI-driven thinking to develop scalable and efficient campaign structures while leveraging automation and marketing technologies.

1. Campaign Management

- Develop, execute, monitor and optimize PPC campaigns across Google Ads, Meta Ads and other advertising platforms.

- Manage end-to-end campaign setup including audience targeting, creatives, tracking, bidding strategies and reporting.
- Continuously test ad copies, creatives, landing pages and audience segments to improve campaign performance.
- Candidate must have hands-on experience in managing and optimizing yearly marketing ad spends exceeding ₹1 Crore across multiple digital advertising platforms.

1. Strategy Development

- Develop comprehensive paid media strategies to increase brand visibility, drive high-quality traffic and generate leads at optimal CAC.

- Identify growth opportunities across platforms, audience cohorts and funnel stages.
- Build scalable performance marketing frameworks aligned with business objectives.

1. AI & Automation-Driven Optimization

- Utilize AI-powered tools and platform automation features for campaign optimization, audience analysis, bid management, creative testing and reporting.

- Leverage AI tools such as ChatGPT, Claude, Gemini, Meta Advantage+, Google AI features and automation platforms to improve productivity and campaign performance.
- Implement data-driven decision-making using predictive insights, automated rules and performance forecasting.
- Stay updated with emerging AI trends and integrate relevant tools into marketing workflows.

1. Analysis & Reporting

- Analyze campaign performance metrics including CPL, CAC, CTR, ROAS, conversion rates and lead quality.





- Prepare detailed reports and actionable insights to improve ROI and campaign efficiency.
- Monitor attribution, tracking accuracy and funnel performance across channels.
- Candidate must have strong knowledge of Conversion API (CAPI), Google Tag Manager (GTM), Google Analytics (GA4), Meta Pixel and other relevant tracking and attribution tools.
- Strong understanding of event tracking, server-side tracking, attribution models and campaign performance measurement is required.

1. Budget Management

- Manage and optimize advertising budgets efficiently to maximize ROI across campaigns.

- Ensure effective allocation of budgets across channels, geographies and campaign objectives.

Minimum Education :

Graduate

Skills :

Skills

- Minimum 4 years of experience in performance marketing with solid expertise in Google Ads (PPC) and Meta Ads.
- Proven experience in managing large-scale, complex and multi-vertical campaigns.
- Strong analytical and problem-solving skills.
- Proficiency in MS Excel/Google Sheets/Super metrics and reporting dashboards.
- Experience with tracking tools such as Google Tag Manager, GA4, Meta Pixel, Conversion API and analytics platforms.
- Familiarity with bid management and marketing automation tools.
- Strong understanding of AI-powered marketing tools, skills and automation workflows.
- Experience with CRM integrations, lead funnel optimization and attribution models.
- Knowledge of landing page optimization and A/B testing.
- Ability to interpret large datasets and derive actionable insights.
- Strong communication and stakeholder management skills.
- Must have experience managing yearly ad spends of ₹1 Cr+ across digital platforms.

Experience :

- 4+ years in performance marketing

📌 Performance Marketing (Noida)
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📍 Noida