: Performance Marketing Executive

Experience: 2+ Years

Industry: Digital Marketing

Employment Type: Full time

Department: Digital Marketing

About the Role

We are looking for a performance-driven Performance Marketing Executive with 2+ years of hands-on experience, preferably in the real estate industry. The candidate will be responsible for planning, managing, and optimizing paid advertising campaigns focused on lead generation, engagement, and business growth.

Key Responsibilities

- Plan, create, manage, and optimize digital advertising campaigns for real estate projects.
- Manage Meta Ads (Facebook & Instagram), Google Ads, and LinkedIn Ads.
- Handle Search, Display, Performance Max, Lead Generation, and Engagement campaigns.
- Develop targeted audiences based on location, demographics, interests, intent, and buyer profiles.
- Monitor and optimize CPL, CTR, CPC, CPM, conversion rate, lead quality, and ROI.
- Analyze lead quality and coordinate with the sales team to improve lead-to-site-visit and lead-to-booking conversions.
- Conduct A/B testing of creatives, ad copies, audiences, landing pages, and lead forms.
- Implement lead qualification methods such as OTP verification and qualification questions,



wherever required.
- Prepare daily, weekly, and monthly campaign performance reports.
- Identify underperforming campaigns and take corrective optimization actions.
- Stay updated with the latest advertising trends, platform updates, and best practices.

Required Skills
- 2+ years of experience in Digital Marketing.
- Strong experience in Real Estate Lead Generation preferred.
- Hands-on knowledge of Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, GA4, and Google Tag Manager.
- Understanding of conversion tracking, remarketing, retargeting, and marketing funnels.
- Strong analytical, reporting, and campaign optimization skills.
- Proficiency in Excel/Google Sheets.
- Good communication and coordination skills.

Preferred Candidate Experience managing multiple real estate projects simultaneously with an understanding of the complete funnel: Ad → Lead → Qualification → Site Visit → Booking.

KPAs: Lead Quality | CPL | Conversion Rate | Site Visits | ROI | Lead-to-Booking Performance

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Performance Marketing Executive (Noida)
🏢 Ritz Media World
📍 Noida