Experience: 3–4 Years

Salary: INR 40000-50,000/month

Work Mode: Full-time

Background: Performance Marketing Agency Experience Preferred

About the Role

We are looking for a Performance Marketing Executive who is highly hands-on with Meta Ads and Google Ads and has a strong ability to analyse performance data, identify problems, and take corrective actions .

This is not a role for someone who only knows how to launch campaigns. We are looking for someone who can look at the numbers and answer:

“What is going wrong, why is it happening, and what should we do next?”

The ideal candidate should have strong experience managing performance campaigns, preparing reports, analysing funnels, identifying bottlenecks, and continuously improving campaign performance.

Key Responsibilities 1. Meta Ads & Google Ads Execution

· Plan, launch, manage and optimise campaigns across Meta Ads and Google Ads .

· Hands-on execution of campaigns including:

o Campaign setup o Audience targeting o Budget allocation o Bidding strategies o Ad set/campaign optimisation o Creative testing o Retargeting o Scaling campaigns

· Monitor campaign performance on a daily basis.

· Identify opportunities to improve ROAS, CPA, CTR, CVR and overall revenue .

· Execute A/B tests for creatives, audiences, campaigns and bidding strategies.

2. Data Analysis & Problem Solving — MOST IMPORTANT

- Analyse campaign, ad set, creative and funnel-level data to identify performance issues.
- Find the root cause behind declining ROAS, increasing CPA, low spend, low conversion rate, etc.
- Analyse the complete customer funnel: Impressions → CTR → Landing Page Views → ATC → Checkout → Purchase




- Identify exactly where the funnel is breaking.
- Compare current performance with historical data and identify meaningful trends.
- Convert data into clear actions and recommendations , not just reports.
- Proactively identify problems before they significantly impact performance.
- Understand whether a problem is related to:

o Creative fatigue o Audience saturation o Bidding o Budget allocation o Landing page o Product/offer o Checkout o Tracking o Conversion rate o Campaign structure o Auction/competition 3. Reporting

- Prepare daily/weekly/monthly performance reports.
- Track key metrics including: Spend, Revenue, ROAS, CPA, CTR, CPC, CPM, ATC, Checkout, CVR and AOV.
- Build performance dashboards and maintain accurate reporting.
- Present insights in a simple manner: What happened → Why it happened → What we should do next.

4. Optimisation & Scaling · Continuously optimise campaigns based on performance data.

· Identify winning campaigns, ad sets, audiences and creatives.

· Scale successful campaigns while maintaining efficiency.

· Reduce wasted ad spend through systematic optimisation.

· Develop and execute strategies to achieve monthly revenue and ROAS targets.

What We Are Looking For

· 3–4 years of hands-on performance marketing experience.





· Prior experience working in a performance marketing / digital marketing agency is strongly preferred.

· Strong hands-on experience with Meta Ads Manager and Google Ads .

· Strong understanding of campaign structures, bidding strategies, audience targeting and optimisation.

· Excellent analytical and problem-solving skills.

· Ability to work with large datasets and identify patterns/trends.

· Strong understanding of ROAS, CPA, CAC, CTR, CPC, CPM, CVR, AOV and funnel metrics .

· Good Excel/Google Sheets skills.

· Ability to independently diagnose performance issues and recommend solutions.

· Solid ownership and attention to detail.

· Comfortable working in a fast-paced, target-driven environment.

The Person We Want

We are not looking for someone who simply says:

“ROAS dropped, so let’s change the creative.”

We want someone who can say:

“ROAS dropped by 18%. CPM increased by 12%, CTR declined by 9%, while CVR remained stable. The primary issue appears to be creative fatigue rather than the website funnel. Here are the campaigns and creatives responsible, and here is what I recommend we test next.”

If you love working with numbers, finding problems in data, and turning insights into actions, this role is for you.

Compensation

₹50,000 per month

Experience: 3-4 Years

How to Apply

Please share your CV along with examples of campaigns/accounts you have managed and the results you achieved @[email protected]

- Candidates with strong hands-on experience and a proven ability to analyse data and solve performance problems will be preferred.

📌 Performance Marketing Executive (Noida)
🏢 Outcast
📍 Noida