Key Responsibilities

Strategy &

- Management (Google &
- Meta)

- Full-Funnel Management : Plan, execute, and manage paid campaigns across the entire marketing funnel, from brand awareness (Meta) to high-intent conversion (Google Shopping/Search).

- Google Ads Mastery : Oversee performance campaigns, including Google Shopping, Performance Max, Search (PPC), and dynamic retargeting to maximize product visibility and sales.

- Meta Ads Expertise : Develop and manage campaigns on Facebook and Instagram (including Feed, Stories, Reels, and Catalog Ads) with a strong focus on creative testing, audience segmentation, and lookalike modeling.

- Budget &
- ROAS Optimization

: Rigorously manage six-figure monthly budgets, focusing on continuous optimization to meet aggressive ROAS and CPA targets.

Marketplace Advertising (Amazon &

- Flipkart)

- Marketplace Ad Strategy : Develop, implement, and analyze campaigns within closed-loop ecosystems like Amazon Advertising (Sponsored Products, Brands, Display) and Flipkart Ads.

- Inventory &
- Profitability

: Work closely with the Category team to ensure ad spend alignment with inventory levels and overall product profitability metrics on marketplace platforms.

- Keyword &

- ACoS

Management : Conduct extensive keyword harvesting and bid management to control Advertising Cost of Sale ( ACoS ) and drive organic rank correlation.

Analysis &

- Reporting





- Deep Data Analysis : Utilize platforms (Google Analytics 4, Ads Dashboards) to translate complex performance data into transparent, actionable insights and strategic recommendations.

- A/B Testing : Design and execute structured A/B tests for creatives, ad copy, landing pages, and bidding strategies to continuously improve campaign efficiency.

- Attribution Modeling : Understand cross-channel attribution to ensure correct valuation of different media channels and inform budget allocation decisions.

Qualifications

- Experience : [2] years of hands-on experience managing substantial paid media budgets, with a proven track record of scaling e-commerce revenue.

- Platform Proficiency : Expert knowledge of Google Ads, Google Merchant Center, Meta Ads Manager, and Amazon/Flipkart Ad platforms.

- Analytical Skillset : Highly proficient in Excel/Google Sheets, data visualization, and calculating core performance metrics (ROAS, CPA, LTV, ACoS ).

- Conversion Focus : Strong understanding of conversion rate optimization (CRO) principles and how they interact with paid traffic.

Bonus Skills (Nice-to-Have)

- Experience with other emerging platforms (TikTok Ads, Pinterest Ads).

- Certification in Google Ads or Meta Blueprint.

- Familiarity with marketing automation and CRM integration

📌 Performance Marketing Executive (Zirakpur)
🏢 Innvocon Learning Solutions
📍 Zirakpur