– Performance Marketing Executive

Experience: 2-4 Years

Department: Performance Marketing

Key Responsibilities

- Plan, execute, and optimize paid advertising campaigns across Meta Ads and Google Ads(Optional).
- Monitor and improve campaign performance based on KPIs such as ROAS, CPA, CPC, CTR, CPM, CAC, and Conversion Rate.
- Perform A/B testing for creatives, ad copies, audiences, and campaign structures.
- Manage campaign budgets to maximize return on ad spend.
- Analyze campaign data and prepare performance reports with actionable insights.
- Collaborate with the Creative, Design, and Content teams to develop high-performing ad creatives.
- Track campaign performance using Google Analytics 4 (GA4) and Meta Ads Manager.
- Ensure proper implementation of Meta Pixel, conversion tracking, and event measurement.
- Conduct audience research, competitor analysis,



and identify growth opportunities.
- Support customer acquisition, retargeting, and performance optimization initiatives.

Required Skills

- 1–2 years of hands-on experience in Performance Marketing.
- Strong knowledge of Meta Ads Manager and Google Ads(Optional).
- Experience with Google Analytics 4 (GA4).
- Good understanding of digital marketing metrics including ROAS, CPA, CPC, CPM, CTR, CAC, and Conversion Rate.
- Knowledge of audience targeting, retargeting, and lookalike audiences.
- Robust analytical and problem-solving skills.
- Proficiency in Microsoft Excel or Google Sheets.

Qualification

- Bachelor's degree in Marketing, Business, Engineering, or a related field.

📌 Performance Marketing ExecutiveC (Bengaluru)
🏢 Homero.in
📍 Bengaluru