Company Description Wings Marketing And Finance is a growing organization that focuses on delivering integrated marketing solutions for clients in the financial and related sectors. The company aims to drive measurable business outcomes through data-informed campaigns, performance-driven strategies, and customer-centric communication. Team members work closely with clients to understand their goals and design marketing initiatives that support brand growth and revenue generation.

Joining Wings Marketing And

Finance offers opportunities to contribute to impactful marketing programs, collaborate with cross-functional professionals, and grow in a results-oriented environment.

Role Description This is a full-time, on-site Performance Marketer role based in the Greater Kolkata Area.

The Performance

Marketer will oversee end-to-end digital campaign execution across channels such as search, social, and display, focusing on measurable outcomes like leads, conversions, and return on ad spend. Day-to-day responsibilities include planning campaigns, managing budgets, setting up and optimizing ads, tracking performance metrics, and preparing regular reports with actionable insights. The role involves collaborating with internal teams to refine messaging, improve landing pages, and enhance the overall funnel, while continuously testing new strategies and creatives to drive growth.

The Performance





Marketer is expected to stay current with industry trends, tools, and best practices to ensure campaigns remain competitive and compliant with platform guidelines.

Qualifications

- Experience with digital advertising platforms (e.g., Google Ads, Meta Ads, other paid media tools) and a strong understanding of performance marketing principles.
- Ability to work with analytics tools (e.g., Google Analytics or similar) to track campaign results, interpret data, and make data-driven optimization decisions.
- Familiarity with basic marketing concepts such as audience segmentation, conversion funnels, and A/B testing, with a focus on measurable outcomes.
- Strong communication and collaboration skills to work effectively with design, content, and sales teams on integrated campaigns.
- Solid organizational and time-management skills, with the ability to handle multiple campaigns and deadlines in a fast-paced environment.
- Bachelor’s degree in Marketing, Business, Finance, or a related field, or equivalent practical experience in performance marketing.
- Prior experience in financial services or working with finance-related products is an advantage but not required.
- Willingness to learn, adapt to current tools and platforms, and maintain ethical, inclusive, and compliant marketing practices.

📌 Performance Marketer (India)
🏢 Wings Markeing And Finance
📍 India