-# Job Title: Performance Marketing Executive (E-commerce & Lead Generation)

Location: E-154, Sector 63, Noida, Uttar Pradesh

Company: TRUEiSENSE

About TRUEiSENSE

TRUEiSENSE is a leading provider of intelligent sensor-based lighting, energy monitoring, and automation solutions. We help businesses optimize energy consumption through creative IoT-enabled technologies across commercial buildings, warehouses, healthcare, manufacturing, hospitality, smart infrastructure, and residential spaces. We are looking for a highly motivated Performance Marketing Executive with proven experience in e-commerce marketing and paid advertising to drive online sales, generate high-quality B2B leads, and maximize campaign performance.

Key Responsibilities

* Plan, execute, and optimize paid advertising campaigns across Meta Ads, Google Ads, LinkedIn Ads, and YouTube Ads.

- Drive revenue for our Shopify-based e-commerce store while generating qualified B2B leads.
- Manage campaign budgets and continuously optimize ROAS, CPA, CPL, CTR, and Conversion Rate.
- Launch and optimize Search, Shopping, Display, Performance Max, and Remarketing campaigns.
- Monitor campaign performance and prepare weekly/monthly reports with actionable insights.
- Implement and manage Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and Conversion API.
- Conduct A/B testing of creatives, audiences, landing pages, and campaign strategies.
- Collaborate with the design and content teams to create high-converting ad creatives.
- Optimize product feeds, landing pages,



and conversion funnels to improve sales and lead quality.
- Stay updated with the latest digital marketing trends, platform updates, and AI-powered advertising tools.

Required Skills & Experience

* 25 years of hands-on experience in Performance Marketing.

- Proven experience managing e-commerce advertising campaigns with measurable results.
- Strong expertise in:
- Meta Ads Manager
- Google Ads
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Meta Pixel & Conversion API
- Experience with Shopify or other e-commerce platforms.
- Strong understanding of conversion tracking, attribution models, remarketing, and audience targeting.
- Ability to analyze campaign data and optimize for maximum ROI.
- Excellent analytical, communication, and problem-solving skills.

Preferred Qualifications

* Experience in B2B lead generation campaigns.

- Knowledge of SEO and Conversion Rate Optimization (CRO).
- Familiarity with CRM tools and marketing automation platforms.
- Experience marketing electrical, lighting, IoT, industrial, or technology products will be an added advantage.

Why Join TRUEiSENSE?

* Work with one of India's growing brands in Smart Lighting, Energy Monitoring, and Automation.

- Opportunity to manage campaigns across both E-commerce and B2B Lead Generation.
- Exposure to innovative IoT and energy-efficient technologies.
- Performance-driven growth opportunities and a collaborative work environment.

Job Type

Full-Time | On-site

Location

TRUEiSENSE E-154, Sector 63, Noida, Uttar Pradesh

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