Apex Brando is a growth-focused marketing agency helping brands scale through creative storytelling, performance marketing, and strategic digital campaigns. We work closely with clients to turn marketing efforts into measurable business results.

We're looking for a Performance Marketer who can plan, execute, monitor, and optimize paid advertising campaigns for multiple clients. The candidate should have strong hands-on experience with Meta Ads and Google Ads, with a focus on lead generation, conversions, traffic, and overall campaign performance.

Roles & Responsibilities

Client Management

- Communicate directly with clients to understand business goals, campaign objectives, and expectations
- Discuss campaign performance, results, and improvement strategies with clients
- Conduct regular performance reviews and communicate campaign updates
- Understand client requirements and translate them into effective advertising strategies

Campaign Strategy & Planning

- Develop paid advertising strategies based on client goals and target audiences
- Plan campaigns for lead generation, conversions, traffic, awareness, and sales
- Research target audiences, competitors, keywords, and market trends
- Plan campaign structures, budgets, targeting, creatives, and testing strategies

Meta Ads Management

- Set up and manage Meta Ads campaigns across Facebook and Instagram
- Handle campaign objectives, audience targeting, placements, budgets, and bidding
- Create and manage retargeting and remarketing campaigns
- Test different audiences, creatives, hooks, offers, and campaign structures
- Monitor campaign performance and continuously optimize for better results

Google Ads Management

- Set up and manage Google Ads campaigns
- Conduct keyword research and competitor analysis
- Manage Search, Display, Performance Max, and other relevant campaign types
- Optimize keywords, search terms, bids, budgets, ad copies, and targeting
- Monitor CPC, CTR, CPL, CPA, conversion rate, ROAS,



and other key metrics

Performance Monitoring & Optimization

- Monitor campaigns daily and identify performance issues or opportunities
- Analyze campaign data and make data-driven optimization decisions
- Improve CPL, CPA, ROAS, conversion rates, and overall campaign efficiency
- Conduct A/B testing of audiences, creatives, ad copies, landing pages, and offers
- Identify underperforming campaigns and take corrective action

Analytics & Tracking

- Track and analyze campaign performance using relevant analytics tools
- Understand and work with Google Analytics / GA4
- Set up and monitor conversion tracking, events, and campaign tracking
- Identify the customer journey from ad click to lead or conversion
- Ensure campaign data is accurate and useful for decision-making

Reporting

- Prepare weekly/monthly performance reports for clients
- Present campaign results, key metrics, insights, and recommendations
- Clearly explain what is working, what is not working, and what needs to be improved
- Maintain accurate records of campaign performance and budgets

Creative & Team Coordination

- Work closely with the Social Media and Creative teams to develop high-performing ad creatives
- Provide creative briefs based on campaign objectives and audience insights
- Suggest new hooks, offers, angles, and creative concepts based on campaign data
- Analyze creative performance and recommend improvements

Account Handling

- Manage multiple client advertising accounts simultaneously
- Maintain campaign budgets and ensure productive ad spend
- Keep campaigns organized and updated




- Stay updated with changes in Meta, Google Ads, and the latest digital advertising trends

Requirements

- 1+ years of experience in Performance Marketing / Digital Advertising
- Strong hands-on knowledge of Meta Ads and Google Ads
- Good understanding of campaign setup, audience targeting, keyword research, bidding, and budget management
- Strong analytical and problem-solving skills
- Understanding of metrics such as CPL, CPA, CTR, CPC, Conversion Rate, ROAS, and ROI
- Basic to good knowledge of Google Analytics / GA4 and conversion tracking
- Strong communication and client-handling skills
- Ability to manage multiple client campaigns simultaneously
- Good understanding of the digital marketing funnel and lead-generation process
- Updated knowledge of the latest digital advertising trends and platform changes
- Strong attention to detail and ability to work with deadlines
- Willingness to continuously learn, test, and improve campaign performance

Bonus Skills (Good to Have)

- Experience with LinkedIn Ads
- Google Tag Manager (GTM) knowledge
- Landing page optimization knowledge
- Experience with CRM and lead tracking
- Basic knowledge of copywriting and ad creative strategy
- E-commerce advertising experience
- Experience with remarketing and retargeting campaigns
- Knowledge of Looker Studio / reporting dashboards

Salary

₹20,000 – ₹35,000 per month (Based on experience and skills)

Why Join Apex Brando?

- Work with diverse brands and industries
- Handle real client advertising campaigns and budgets
- Hands-on exposure to Meta Ads + Google Ads + creative strategy
- Learn performance marketing with a strong focus on business results
- Fast learning and growth-focused environment
- Opportunity to take ownership of client campaigns and strategies

How to Apply

Send your details to

- Deepa Ravi
- [email protected]
- +91 81242 66631

📌 Performance Marketer (Chennai)
🏢 Apex Brando
📍 Chennai