Performance Marketing Specialist

Experience: 1–3 years

Employment Type: Full-time

About the Role

We are looking for a Performance Marketing Specialist who is hands-on, analytical, proactive, and comfortable working in a target-driven environment.

You will be responsible for executing, monitoring, and optimizing paid marketing campaigns across platforms such as Meta and Google, with a transparent focus on generating quality leads, conversions, and revenue.

This is an execution-heavy role. Campaigns must be monitored regularly, numbers must be tracked accurately, and issues must be identified and acted upon quickly.

Key Responsibilities

Plan, launch, and manage paid campaigns across Meta Ads, Google Ads, and other relevant platforms.

Monitor daily campaign performance, budgets, spends, leads, conversions, CPA/CPL, and ROAS.

Conduct audience, keyword, placement, creative, and campaign-level analysis.

Set up and monitor A/B tests for creatives, audiences, copy, landing pages, and campaigns.

Ensure campaigns are correctly structured, tracked, and tagged.

Monitor conversion tracking, pixels, UTM parameters, and basic analytics.

Prepare regular performance reports and highlight key insights and action points.

Research competitors, market trends,



audiences, and new acquisition opportunities.

What We Expect

Ownership: You are expected to take responsibility for campaign performance and execution.

Attention to detail: Errors in budgets, targeting, tracking, or campaign setup are not acceptable.

Proactive approach: Don't wait to be told that a campaign is underperforming. Identify it yourself and act.

Data-driven decisions: Every optimization should have a clear reason backed by data.

Speed: Campaign launches, optimizations, reporting, and action items must happen on time.

Accountability: Targets, deadlines, budgets, and reporting requirements must be taken seriously.

Continuous learning: Paid platforms change frequently, and you should actively keep your knowledge up to date.

Requirements

1–3 years of experience in performance marketing/digital marketing.

Hands-on experience with Meta Ads and Google Ads.

Understanding of CPC, CPM, CTR, CPL, CPA, ROAS, conversion rate, and funnel metrics.

Basic to good knowledge of Google Analytics/GA4 and Google Sheets/Excel.

Understanding of campaign tracking, UTM parameters, pixels, and conversion tracking.

📌 Performace Marketing Specialist (Gurugram)
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📍 Gurugram