Performance Copywriter (Pune)

Performance Copywriter (Pune)

11 Sep
|
Stage 7
|
Pune

11 Sep

Stage 7

Pune

About Stage7

Stage7 is a growth partner for ambitious brands. We bring together strategy, creative, paid media, Shopify, lifecycle marketing, and technology to identify growth opportunities and turn them into measurable business results.

We work through integrated growth pods rather than disconnected services. Our teams look at the entire customer journey, from the first impression to purchase and retention, to understand what is working, what is not, and where growth can be unlocked.

Growth is our stage; your success is the result.

The Role

We’re looking for a performance copywriter who understands customer psychology, knows how to develop persuasive messaging, and can turn insights into creative that drives action.

You’ll work with growth strategists, media buyers, designers, and video editors to develop copy and concepts across paid advertising, landing pages, websites, email, and other conversion-focused channels.

DTC and e-commerce experience is strongly preferred, but we’re open to exceptional direct-response writers from SaaS, lead generation, consumer brands, or other performance-driven industries.

This is not a role where you simply receive a brief and produce a copy. We want someone who can investigate the customer, challenge assumptions, develop angles, and contribute to the thinking behind the creative.

What You’ll Own

Customer Research & Messaging Strategy

- Research customers, products, competitors, reviews, and market conversations to uncover useful insights.
- Identify customer pain points, desires, objections, buying triggers, and product differentiators.
- Develop messaging angles, value propositions, and creative hypotheses.
- Build and maintain voice-of-customer and messaging libraries for assigned brands.
- Contribute to creative briefs and campaign strategy alongside the growth pod.

Paid Advertising & Creative Concepts

- Write hooks, headlines,



primary text, ad scripts, and direct-response creative concepts.
- Develop multiple angles and variations for Meta, TikTok, Google, YouTube, and other relevant channels.
- Collaborate with designers and video editors to translate messaging into effective static and video creative.
- Analyze winning and underperforming creative to identify what should be tested next.

Landing Pages & Conversion Copy

- Write landing pages, product pages, advertorials, and conversion-focused website copy.
- Structure messaging around customer awareness, advantages, proof, objections, offers, and calls to action.
- Ensure consistency between advertising messages and the post-click experience.
- Work with strategists and developers to support conversion-rate improvements.

Email & Lifecycle

- Write promotional campaigns, welcome sequences, abandoned-cart flows, post-purchase messaging, and win-back campaigns.
- Adapt messaging to different stages of the customer journey.
- Balance brand voice, customer relevance, and commercial performance.

Testing & Learning

- Work with media buyers and growth strategists to understand campaign performance.
- Use metrics such as CTR, conversion rate, CPA, ROAS, and revenue to inform messaging decisions.
- Document creative hypotheses, test results, winning angles, and learnings.
- Turn performance insights into stronger future copy and creative concepts.

What We’re Looking For

- 3+ years of experience in performance, direct-response, or conversion-focused copywriting.




- A portfolio demonstrating persuasive copy across paid ads, landing pages, email, or other growth channels.
- Strong understanding of customer psychology and direct-response principles.
- Ability to develop original angles rather than simply rewrite competitor ads.
- Experience writing for US or other English-speaking international audiences.
- Strong research skills and the ability to turn customer insights into clear messaging.
- Ability to write both short-form, high-impact copy and longer persuasive sales copy.
- Comfort collaborating with strategists, media buyers, designers, and developers.
- Ability to interpret performance data and use it to improve creative.
- Strong ownership, attention to detail, and willingness to iterate.

Preferred, Not Required

- DTC or e-commerce experience.
- Experience with Shopify, Klaviyo, Meta Ads, or similar platforms.
- Experience writing UGC scripts, advertorials, or direct-response video ads.
- Familiarity with CRO, A/B testing, and customer research frameworks.
- Experience using AI tools to accelerate research, ideation, and iteration without compromising judgment or quality.

What Success Looks Like Within the first 90 days, you should be able to independently understand a brand, research its customers, identify compelling messaging opportunities, and produce conversion-focused copy across its key growth channels.

You should be contributing ideas to the growth pod, not just completing assigned writing tasks. Your work should help the team develop better creative hypotheses, test stronger angles, and improve the quality of decisions being made.

Success will be measured by the quality of your thinking, the strength of your creative output, your ability to collaborate, and your contribution to measurable growth outcomes.

📌 Performance Copywriter (Pune)
🏢 Stage 7
📍 Pune

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