Media Planner – Vzy Function: Marketing / Media Brand: Vzy – App & TV Reports to: Head of Marketing Location: Noida Employment Type: Full time About the Role Vzy is building one entertainment brand across Vzy App and Vzy TV, and media will play a critical role in how we build the brand, acquire consumers and scale our propositions. We are looking for a Media Planner with 3–4 years of experience who can bring media thinking closer to the business rather than leaving it entirely with agencies. This is not a media coordination role.

The person should understand audiences, platforms, media behaviour and measurement well enough to independently evaluate a media recommendation, challenge an agency plan and help build the right media mix for a campaign. The role will work closely with Brand, Growth, Performance Marketing, Research and agency partners across both Vzy App and Vzy TV.

What You Will Own Media

Planning & Strategy - Build media plans for Vzy App and Vzy TV across brand launches, product campaigns, content moments and tactical initiatives.

- Translate campaign objectives and consumer cohorts into clear media strategies.
- Recommend the right mix of channels based on the consumer journey rather than following standard media templates.
- Help determine the role of each medium across awareness, consideration, traffic, app acquisition and conversion.
- Build integrated media approaches across TV, digital video, social, OTT/CTV, search, display, outdoor and other relevant platforms.
- Work closely with Brand and Growth teams to ensure media strategy supports the larger business and communication objective. Digital & Performance Media - Have a strong working understanding of digital media platforms including Google, Meta, YouTube and programmatic ecosystems.
- Understand key acquisition and digital metrics including impressions, reach, frequency, CPM, CPC, CPV, CTR, CPI, CAC and conversion.
- Work closely with the performance marketing team to understand what is driving installs, subscriptions and consumer acquisition.
- Help connect upper-funnel brand media with lower-funnel performance activity rather than operating them as completely separate ecosystems.
- Identify opportunities to retarget, build audiences and improve consumer journeys across platforms. TV, Video & Connected Media - Understand television planning fundamentals including reach, frequency, GRPs, channel mix, markets, genres and audience cohorts.
- Build video strategies across television, YouTube, OTT and connected-TV environments.
- Identify the appropriate role of traditional television versus digital video for different Vzy audiences.
- Evaluate opportunities around sports, entertainment properties, content partnerships and high-impact media moments.
- Develop media approaches that reflect changing consumption across linear TV,



OTT and connected screens. Audience & Consumer Planning - Work with research, first-party data and platform insights to develop clear target audience definitions.
- Translate Vzy's consumer cohorts into actionable media audiences.
- Understand differences between traditional TV consumers, hybrid OTT + TV consumers and digital-first audiences.
- Identify where different consumer cohorts spend their time and how Vzy should reach them.
- Continuously identify emerging media consumption patterns and platforms relevant to Vzy.

Campaign

Planning & Execution - Work with Brand teams from the briefing stage to ensure media thinking is built into campaigns early.

- Develop campaign phasing, market prioritisation and channel allocation recommendations.
- Coordinate with media agencies to ensure timely planning, buying and campaign deployment.
- Track campaign delivery against approved plans and identify deviations early.
- Work closely with internal and external stakeholders across creative, digital, performance and media.

Media Agency

Management - Be the primary day-to-day internal counterpart for the media agency.

- Write clear media briefs with campaign objectives, audiences, markets and expected outcomes.
- Evaluate agency recommendations rather than simply forwarding them internally.
- Question assumptions around media mix, reach, frequency, pricing and platform selection.
- Push agencies to bring sharper insights, newer opportunities and stronger optimisation recommendations.
- Ensure media recommendations remain connected to Vzy's consumer and brand strategy. Measurement & Optimisation - Build clear measurement frameworks before campaigns go live.
- Track campaign performance across channels and create regular campaign scorecards.
- Analyse planned versus delivered reach, impressions, frequency, video completion, traffic and other relevant metrics.
- Identify what is working and recommend changes during campaigns rather than waiting for post-campaign reports.
- Work with research and digital teams to understand campaign impact on awareness, consideration, traffic, acquisition and other brand/business indicators.
- Build learnings from every campaign into subsequent media plans. Competition & Media Intelligence - Track competitor media activity across OTT, television, consumer technology and entertainment categories.
- Monitor spends, share of voice, platform choices, creative formats and major media properties.




- Track new media formats, platforms and consumer behaviour shifts.
- Identify opportunities where Vzy can gain disproportionate visibility without simply outspending competition.
- Bring relevant media trends and interesting global or Indian case studies into marketing discussions.

Media

Governance - Maintain visibility on campaign media budgets, utilisation and deployment.

- Track approved plans versus actual delivery.
- Work with agencies and internal teams on media documentation, reporting and campaign closures.
- Build simple dashboards that allow the marketing team to understand where money is being deployed and what it is delivering.
- Ensure campaign data and learnings are maintained internally rather than remaining only with agencies.

What We Are Looking For - 3–4 years of experience in media planning, digital media or integrated media.

- Experience either within a strong media agency or an in-house media/marketing team.
- Strong understanding of both digital and traditional media planning.
- Comfortable working with numbers, data and campaign analytics.
- Ability to understand a media plan independently and question the assumptions behind it.
- Strong understanding of digital platforms including Meta, Google and YouTube.
- Working knowledge of television planning, digital video, OTT and connected-TV ecosystems.
- Ability to translate a marketing objective into an actionable media approach.
- Comfortable working simultaneously across multiple campaigns and stakeholders.
- Strong presentation and communication skills. Valuable to Have - Experience with an OTT, app, subscription, D2C, consumer-tech, media or entertainment business.
- Experience planning campaigns across both television and digital.
- Exposure to app acquisition and performance marketing.
- Understanding of media research and planning tools such as BARC, Comscore, Similarweb, TAM or other industry tools.
- Exposure to sports and entertainment media planning.
- Experience working on large-scale consumer launches. The Kind of Person Who Will Do Well Here Someone who doesn't look at a media plan and ask, /"Has the agency approved this?/" They ask, /"Why are we spending here, who exactly are we reaching, and what are we expecting this channel to do?/" Someone who is equally comfortable discussing a television reach curve, a YouTube audience, a Meta campaign or an OTT partnership. Most importantly, someone who wants to understand media, not merely manage it. We need someone who understands media planning as a business and consumer problem, not merely someone who chases agencies for plans and releases.

Given

Vzy has App + TV, this person needs to be comfortable across digital/performance, TV, connected TV, OTT/video, outdoor and measurement.

📌 Media Planning Manager (Aligarh)
🏢 VZY
📍 Aligarh