Company Description DataZymes is a data-driven digital product company focused on transforming how pharmaceutical commercial teams work with data. Founded to address the limitations of traditional consulting and technology solutions, DataZymes builds flexible, scalable products that can handle complex and novel business problems.

The company is dedicated to creating intuitive user experiences that allow teams to ask and answer sophisticated questions without advanced technical skills. By developing platforms for integrating, managing, and securing data, and layering interactive, machine-driven, human-assisted analytics applications on top, DataZymes enables pharma organizations to accelerate innovation and decision-making.

Roles & Responsibilities:

The Marketing Operations Manager will be responsible for planning and executing DataZymes' commercial marketing activities across campaigns, content, digital channels, and events. The role requires a balance of strategic thinking and hands-on execution, and will work closely with subject matter experts, account managers, and senior leadership to translate business priorities into marketing output

Campaigns

- Plan and execute B2B marketing campaigns across email, LinkedIn, and digital channels, targeting both existing accounts and prospective clients
- Develop and manage outreach sequences for recent-logo prospecting and re-engagement of lapsed contacts
- Build and maintain account-based marketing (ABM) campaigns targeted at specific stakeholder functions within priority accounts
- Monitor campaign performance metrics, draw insights, and recommend adjustments to improve results

Social Media & Content

- Manage the company LinkedIn page - content planning, post scheduling, carousel production,



and performance reporting
- Coordinate with internal teams to develop blog posts, case studies, capability materials, and thought leadership content
- Maintain a structured content calendar and ensure consistent publishing cadence across all channels
- Produce campaign graphics and social assets liaising with the design resource

CRM & Pipeline Support

- Maintain CRM data hygiene - contact records, pipeline stages, and activity logging
- Build and manage target contact lists for outreach campaigns, using prospecting tools and LinkedIn
- Track engagement signals across campaigns and provide Account Leads with regular reports on active prospects

Events & Industry Presence

- Support in the planning for focused events.
- Manage pre-event and post-event marketing activities, including promotional content and follow-up campaigns
- Support the coordination of webinars, partner blog contributions, and other visibility-building activities

Analytics & Reporting

- Track and report on marketing KPIs - campaign performance, content output, social growth, and pipeline contribution and report to senior leadership
- Research on current accounts and target accounts and share updates with team to align on content for reach outs.

Requirements:

Required:

· 6+ years of B2B marketing experience with direct campaign execution responsibility





· Proven experience managing email marketing campaigns end-to-end

· LinkedIn company page ownership - content, scheduling, analytics

· Proficiency in Canva for graphic and social asset production

· CRM experience: Pipedrive, HubSpot, Salesforce, or equivalent

· Strong written communication - email, social, and long-form copy

· Organised, self-directed, and comfortable managing multiple priorities

· Proficiency with use of AI to generate strong relevant content, planning and execution

Preferred:

Background in technology, analytics, SaaS, or consulting marketing

- Experience with account-based marketing (ABM) methodology
- Familiarity with contact prospecting tools
- Basic SEO knowledge
- Exposure to the pharma or life sciences sector

Qualifications

- Candidates should possess strong Marketing Operations and Operations Management skills to design, manage, and optimize marketing processes and workflows.
- Candidates should possess Marketing Analytics and Analytical Skills to interpret data, generate insights, and support data-driven decision-making.
- Candidates should possess hands-on experience with Marketing Automation platforms to build, execute, and optimize campaigns and nurture programs.
- Candidates should possess solid communication and collaboration skills to work effectively with cross-functional teams and stakeholders.
- Relevant qualifications such as a bachelor’s degree in marketing, business, analytics, or a related field, and experience in B2B or SaaS environments are beneficial.
- Experience working with CRM systems, data visualization tools, and familiarity with the pharma or healthcare domain is an added advantage.

📌 Marketing Operations Manager (Bengaluru)
🏢 DataZymes
📍 Bengaluru