Marketing Manager School

Role & Responsibilities

Role Objective:

To develop and execute effective marketing strategies for the school, strengthen the school's brand presence, generate quality admission enquiries, and support enrolment targets across two branches.

1. Marketing Strategy & Planning

- Develop and implement annual, quarterly, and monthly marketing plans for both branches.
- Plan marketing strategies aligned with admission targets and school objectives.
- Identify target markets and develop branch-specific marketing campaigns.
- Monitor education-sector trends, parent expectations, and competitor activities.
- Develop strategies to improve the school's visibility and market positioning.

1. Admissions & Lead Generation

- Work closely with the Admissions Team to generate quality admission enquiries.
- Plan and execute campaigns to increase enquiries, campus visits, and conversions.
- Track leads generated through different marketing channels and monitor conversion rates.
- Identify effective lead sources and optimize marketing expenditure accordingly.
- Support the Admissions Team with campaigns during peak admission seasons.
- Develop strategies to attract new parents and improve enrolment across both branches.

1. School Brand Management

- Strengthen and maintain the school's brand image across both campuses.
- Ensure consistency in branding, messaging, communication, and promotional materials.
- Coordinate the development of brochures, flyers, standees, banners, presentations, videos, and other marketing materials.
- Ensure all marketing communication reflects the school's vision, values, academic strengths, facilities, and achievements.

1. Digital & Social Media Marketing

- Plan and execute digital marketing campaigns for both branches.
- Manage and monitor social media platforms and ensure regular, engaging content.
- Coordinate with content creators, designers, photographers, and videographers.
- Develop campaigns for admissions, events, achievements, student activities, facilities, and school initiatives.
- Monitor social media engagement, reach, enquiries, and campaign performance.




- Coordinate website updates and ensure school information is current.

1. Events & School Promotions

- Plan and promote Open Houses, exhibitions, workshops, webinars, orientation programs, competitions, and other school events.
- Develop promotional campaigns before and after major school events.
- Coordinate with internal teams to ensure successful execution of marketing activities.
- Identify opportunities to showcase student achievements, academic programs, facilities, and extracurricular activities.

1. Parent & Community Outreach

- Develop initiatives to improve the school's visibility within the local community.
- Identify opportunities for school partnerships, community activities, and outreach programs.
- Understand parent expectations and market feedback and communicate relevant insights to Management.
- Support initiatives that improve parent engagement and strengthen the school's reputation.

1. Market & Competitor Analysis

- Conduct regular market research covering competing schools in the surrounding areas.
- Track competitor campaigns, fee structures, facilities, curriculum offerings, events, and promotional activities.
- Identify gaps and opportunities for positioning the school effectively.
- Submit regular competitor analysis reports to Management.

1. Vendor & Agency Management

- Coordinate with advertising agencies, digital marketing agencies, printing vendors, media partners, photographers, and other external vendors.
- Evaluate quotations and negotiate costs where required.
- Ensure timely delivery of marketing materials and campaigns.
- Monitor the quality and effectiveness of outsourced marketing activities.

1. Budget & ROI Management

- Prepare and monitor the marketing budget for both branches.




- Track expenditure against planned campaigns.
- Measure the effectiveness and ROI of different marketing activities.
- Recommend cost-effective marketing strategies to Management.

1. Reporting & Performance Monitoring

- Prepare weekly and monthly marketing reports for both branches.

- Track

- Enquiries generated

- Leads by source

- Campus visits

- Admission conversions

- Campaign performance

- Digital reach and engagement

- Marketing expenditure

- Cost per lead
- Present insights and recommendations to Management.

1. Coordination with School Teams

- Work closely with the Principal, Admissions, Academic, Admin, HR, Transport, and Front Office teams.
- Understand the school's academic programs, curriculum, facilities, achievements, and unique strengths.
- Ensure marketing campaigns accurately represent the school's offerings.
- Coordinate marketing requirements across both branches and ensure timely execution.

Candidate Profile / Essential Requirements We are looking for a Marketing Manager with a strong school/education-sector background who understands how schools function and how parents make admission decisions.

The ideal candidate should have:

- Prior experience working in a school/education workplace, preferably in marketing, admissions, or business development.
- Strong knowledge of school marketing and admission processes.
- Excellent digital marketing, social media, branding, and lead-generation skills.
- Strong communication, presentation, negotiation, and interpersonal skills.
- Ability to understand parent expectations and convert them into effective marketing strategies.
- Strong analytical skills to evaluate campaigns and admission conversions.
- Experience in managing external vendors/agencies.
- Ability to independently plan and execute marketing campaigns.
- Strong organizational and multitasking skills.
- Ability to manage marketing activities for two branches simultaneously.
- Willingness to travel between the two branches as required.
- Ability to work closely with senior management and provide actionable market insights.

📌 Marketing Manager (Hyderabad)
🏢 Pallavi Boduppal Educational Society
📍 Hyderabad