About the Role The role involves developing and executing comprehensive marketing strategies to enhance brand visibility and drive demand generation across various digital platforms.

Responsibilities

- Marketing Strategy - SEO, SCM, Performance Marketing & Market Place Strategy, Events/Exhibitions
- Digital marketing - Social Media Management, Communication Strategy, enterprise Communication, Manage company website content, SEO initiatives, social media channels, email marketing campaigns, and online advertising. Monitor digital performance metrics and optimize campaigns for better engagement and conversions.
- CRM & Marketing Analytics - Track campaign performance, lead conversion metrics, website analytics, and marketing ROI. Maintain accurate records in CRM systems and generate periodic management reports.
- Brand Positioning & Management - Maintain and strengthen NETZSCH's brand image across all customer touchpoints. Develop marketing materials, brochures, case studies, newsletters, presentations,



and technical content.
- Lead Generation & Demand Creation - Design and execute lead generation campaigns through digital platforms, industry portals, exhibitions, webinars, email marketing, and networking events. Ensure a continuous flow of qualified leads to the sales team.
- Market research - Conduct market analysis, competitor benchmarking, customer surveys, and industry research. Provide actionable insights to support strategic business decisions and product positioning.

Qualifications Bachelor’s degree in engineering, Business Administration, Marketing, Communications, or a related discipline. MBA in Marketing is preferred.

Required Skills

8-12 years of experience in B2B industrial marketing, manufacturing, engineering products, process equipment, pumps, machinery, or related sectors.

📌 Marketing Manager (Chennai)
🏢 CareerTree HR Solutions
📍 Chennai